AW in Review – Addison Whitney Brand Salsa Recap 12.11.15
Welcome to the first “AW in Review“ of December! This is our roundup of our latest brand salsa and Addison Whitney news and posts! Don’t forget, you can also stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels. Enjoy!
Branding Your Space: How Your Office Can be an Extension of Your Brand
A good, successful brand is a living, breathing aspect of your organization. Your office space can (and should) become an extension of your brand. It should embody the characteristics to which your brand relates. In short, your employees should see the brand all around them – from where the office is located, to what they see when they walk in the building, to how their lives are shaped by the brand they work for.
Why Your Brand Needs a Versatile Logo
When working on a brand strategy to develop a new brand or refresh an old one is to create the crucial visual branding element - the logo. A brand's logo is often its calling card, the first impression-maker with an audience and the centerpiece of its visual identity. Because of this, visual branding strategies have shifted to a place where logos must be adaptable to media and the placements to which it will live.
AW in Review – Addison Whitney Brand Salsa Recap 11.13.15
Welcome to a special Friday the 13th edition of “AW in Review“, our roundup of our latest brand salsa and Addison Whitney news and posts! Don’t forget, you can also stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels. Enjoy!
Addison Whitney to Host Webinar: Evaluating Your Brand – Are You Due For A Refresh?
Has your company recently experienced change or growth? As companies and products evolve, your name, visual identity and positioning need to evolve as well. Join Addison Whitney for a informative webinar on Wednesday, November 18th entitled:"Evaluating Your Brand: Are You Due for a Refresh?
5 Verbal Branding and Naming Tips to Consider – Brannon Cashion’s Clutch Interview Highlights
The research firm Clutch recently interviewed our own Brannon Cashion on the trends and best practices around naming a company. Brannon discussed several topics regarding what businesses should think about when working through the naming process and some trends he’s seen recently in naming. Building off of Brannon’s thoughts in the interview, we put together a list of five key points to consider when working through the verbal branding and naming process, complete with his thoughts from the interview:
3 Ways Social Media Can Benefit Your Brand’s Image
How branding and social media interact is a topic that covers a number of different perspectives and points of information, but today we’re going to look at how you can impact and improve your brand’s image online. Here are three ways that your brand strategy and social media strategy can work together for the benefit of your brand image:
The Personalization of Branding
With the rise of our always-connected, social media-driven culture, consumers are choosing brands not just because of their prices or advertisements, but because those brands contain an aspect of their brand to which the consumer can connect – everything from a familiar logo or name to an emotional tie-in or, as is the case in this situation, the ability to “social media-ize” their purchase.
Short, Sweet and Straight to the Point – Communicating Your Brand Position Quickly and Efficiently
“If you can’t state your position in eight words or less, you don’t have a position” – Seth Godin. When it comes to defining and communicating your brand's core mission, you would be wise to follow the words of Mr. Godin - shorter is definitely better.
Keep It Simple: Timeless Advice for Great Logo Design
Trusted. Reliable. Quality. Attributes that every company in the world would like to have consumers ascribe to their products and services. Or better yet, attributes that could be directly communicated to consumers via the company’s logo. But is it actually possible for a logo to convince the target audience of those things?
A Colorful Response
"What’s your favorite color?" is a common question I get asked as a graphic designer. I usually respond with, “Well, what is the color being applied to?" Colors can make you feel a certain way. For instance, I like soft neutrals when it comes to painting my walls because it makes me feel calm, but bright red for a dress because I feel fun and exciting. When it comes to building a brand, choosing the right color is so important. I frequently urge clients to step away from the “I like” mentality, as color is subjective.