Sometimes, the best way to move forward is to take a look back. To look back at the best of what you have been in order to ensure the best that you will be. For brands, this rings especially true when working through a rebrand or a brand refresh.

Connecting with your audience goes beyond logos and naming – it taps into creating a brand that has true, identifiable characteristics. People can’t tie their emotional purchasing to colors and words, but they can tie them to things that connect with who they are – or, who they’d like to be.

The recognition for the Apple iPhone brand is what poses our question. - Will the iPhone brand live forever? Or will it be replaced by an updated brand by Apple – an “ApplePhone” or something of the like?

There’s always been a mystery associated with foreign brands, but some have found ways to use their homegrown origins to give themselves a completely different brand image in foreign countries.

The days are getting shorter, there’s a chill in the air (at least for some of us) and football is back on the TV. That can mean one thing – be ready for the return of school buses during your morning commute and a flood of back-to-school ads coming your way. So, sharpen your pencils - here are four examples of how various brands can get an A+ in back-to-school branding.

Brands are taking full advantage of the benefits in engaging with their audience on social media, and these efforts are led by a number of luxury brands, according to a recent report by Shareablee, a social analytics company.

This week, Google announced that it will make another step forward. For the first time, Google will be under the umbrella of another brand. The overarching parent role previously held by the Google brand is being transitioned to a newly created brand called Alphabet, a reference to all of the companies within it being “the letters” in the greater structure. This change is coming for one big reason: the founders of Google, now CEO and President of Alphabet, understand the value of brand architecture.