Working with pharmaceutical companies, we hear the phrase “off-label use” used more and more. What exactly does this refer to?
Off-label use refers to the prescribing of drugs for treatment outside of the regulatory-approved label or indication. While this practice certainly has its pros and cons, it’s interesting to note how off-label use works in our own personal lives, outside of the pharmaceutical space. With the economic crisis, the push to go green, and a “simpler lifestyle” mentality emerging, off-label consumer product usage makes sense on several levels.
We’ve listed below a sampling of how consumer products are used “off-label,” and thought we’d issue a challenge to our readers. Send us your favorite or most unique off-label consumer product example via our Comments; we’ll decide on the most interesting one and send you a brand salsa coffee mug. You can use it simply for coffee, or go crazy with an off-label use for it as well! Contest ends Nov. 25.