While I was on the verge of purchasing a puppy it got me thinking about puppy names. I could go with the standard cool name like Bruiser, to the more traditional name like Baxter, to the type of breed. Each breed of dog has its own characteristics, attributes and benefits, similar to that of a brand. Now, a dog that was once considered just a cute mutt has transitioned into its very own brand category … a “designer breed”, which has me completely baffled. Just to give you an idea of how many of “designer breeds” exist, I compiled a list of registered names from the ACHC.
- Yorkshire Terrier + Poddle = YorkiePoo
- Jack Russell Terrier + Poodle = Jack-A-Poo
- Labrador Retriever = Labrodoodle
- Chihuahua + Dachshund = Chiwinie
- Poodle + Westie = Wee-Poo
- Bulldog + Pug = Buggs
- Pomeranien + Poddle = PomaPoo
- Affenpinscher + Chihuahua = Affenhuahua
- Affenpinscher + Poddle = Affenpoo
- American Bulldog + Boxer = Bulloxer
- American Bulldog + Mastif = MastiBull
- Alaskan Malamute + Siberian Husky = Alusky
- American Eskimo + Cocker Spaniel = Cock-A-Mo
- American Eskimo + Shih Tzu = Shih-Mo
- American Rat Terrier + Boston Terrier = Brat
- Beagle + Jack Russell Terrier = Jack-A-Bee
And two of my personal favorites…
- Basset Hound + Miniature Schnauzer = Bowzer
- Chihuahua + Toy Fox Terrier = Taco Terrier
…believe me the list goes on and on
Moreover, I have noticed that in the corporate world, the “breeding” of two brand names often takes a more conservative approach to naming.
MillerCoors (perhaps “Cooller” possibly could of work due to the environment in which their product lives).
Thomson Reuters (Reuterson ehh maybe that is just a bad last name, ie Tom Reuterson).
Is this good “brandalosophy”? Or should a new name be developed opening the door to refined characteristics and benefits giving birth to a new “designer brand?”
By: Nick Irwin