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Scandals: can they be good for a brand?

August 12, 2011

Avoid the Noid, Round Two

August 11, 2011

Is Product Placement Still Effective?

August 9, 2011

Sibling rivalry: iPods vs. iPhones

August 3, 2011

3 Ways to Name Your Company

July 29, 2011

AW Helping Hands: Reedy Creek Park

July 28, 2011

The Future of Angry Birds

July 22, 2011

More than Just Java: Starbucks Follow-Up

July 20, 2011

Amelie’s Bakery, Ah Oui!

July 18, 2011

Does sex sell… at the cost of a brand?

July 15, 2011

Cracking the Code on Package Design

July 13, 2011

Blogger, Picasa succumb to Google’s rebranding

July 8, 2011

Google+: social networking suicide?

July 6, 2011

Why INN’s are so Important to a Drug’s Life

July 1, 2011

11 Most Asked Pharmaceutical Branding Questions Answered

June 27, 2011

Tobacco Gets Graphic

June 22, 2011

Fast-Food, Version 2.0

June 20, 2011

To Infinity, and Beyond… Your Average Branding

June 17, 2011

Polaroid gone Gaga!

June 15, 2011

Broadway, Rebranded

June 13, 2011

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About

Brand Salsa is a branding blog mixed by Addison Whitney, a global branding firm specializing in verbal and visual branding, brand strategy and market research.

Founded in 1991, our depth and breadth of clients reaches across multiple industries, including consumer, B2B, technology, healthcare, pharmaceuticals, finance and hospitality.

Utilizing a unique and interactive creative process, we have developed some of the world’s leading brands. Headquartered in Charlotte, NC, Addison Whitney has offices in New York, Seattle, London, Munich and Tokyo.

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