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What’s in an Arch?

October 10, 2011

Here’s to Steve

October 6, 2011

RedaKai Has Come Alive!

September 29, 2011

World Expo: Nation Branding

September 26, 2011

What is Brand Awareness?

September 23, 2011

Product Naming: Invisibelt

September 22, 2011

When does a Newly-Merged Portfolio become a “Dysfunctional Family?”

September 19, 2011

Product Naming Spotlight: The Transition

September 14, 2011

Everything I Need to Know About Branding I Learned from College Football

September 13, 2011

Is Co-Branding a Risk to Your Brand?

September 9, 2011

The Good, The Bad & The Bizarre of Brand Extensions

September 7, 2011

What is Employer Branding?

September 6, 2011

Same Product, Different Name

August 31, 2011

What is Nation Branding?

August 29, 2011

Brandverbs: The Highest Mark of Success?

August 26, 2011

New Look, Classic Taste: Coca-Cola Follow Up

August 24, 2011

How Social Media Can Help Branding

August 22, 2011

Nice Package: 5 Tips for a Great Package Design

August 18, 2011

The Situation with Celebrity Endorsement

August 17, 2011

Who is Messing with your Brand?

August 16, 2011

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About

Brand Salsa is a branding blog mixed by Addison Whitney, a global branding firm specializing in verbal and visual branding, brand strategy and market research.

Founded in 1991, our depth and breadth of clients reaches across multiple industries, including consumer, B2B, technology, healthcare, pharmaceuticals, finance and hospitality.

Utilizing a unique and interactive creative process, we have developed some of the world’s leading brands. Headquartered in Charlotte, NC, Addison Whitney has offices in New York, Seattle, London, Munich and Tokyo.

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