Apple is an amazing brand. And in its fanatics’ mind, nothing is more on-brand than Steve Jobs. He is mysterious, smart, passionate, innovative and wears a mean black turtleneck. And, unlike other great brands’ CEOs, he is so interesting that a TV show mirroring his life is in the works. Yep, a TV show.
You may have seen the show Undercover Boss which takes strides to show the human side of CEOs of companies like White Castle, Waste Management and 7-Eleven. And other CEOs like Tony Hseih of Zappos.com have taken to Twitter to engage fans. In fact, as of today, Tony has more than 1.6 million followers. But a sitcom, now that’s a whole new level of love for (or fascination of) a CEO.
I wonder if it’s a show Jobs would watch (on his iPhone or iPad of course). Would you check it out?