Taglines
Image from www.taglines.org
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What makes a great tagline? Is it longevity; has it endured the test of time? What about influence; has it exercised influence on our culture, media, and language? Or maybe is it originality; has it set new trends or broken through barriers in the advertising industry?

Most likely, it’s a combination of all the above.  However, the ten great taglines below follow a different criterion: they each include the company’s name somewhere within the tagline. Take a look at the list below; I’m sure you’ll recognize the power of the brand name.

 

You’re in good hands with Allstate. (1956) Allstate Insurance
There are some things that money can’t buy. For everything else there’s MasterCard. (1997) MasterCard
Please don’t squeeze the Charmin. (1964) Charmin
Come alive! You’re in the Pepsi generation. (1964) Pepsi
Have a coke and smile. (1979) Coca-Cola
With a name like Smucker’s, it has to be good. (1962) Smucker’s
Nothing comes between me and my Calvins. (1979) Calvin Klein Jeans
Yo quiero Taco Bell. (mid-1990s) Taco Bell
The few, the proud, the Marines. (1991) U.S. Marines
Don’t get mad. Get GLAD. (early 1980s) Glad

 

By Kelley Blakewood