Brand Survival
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We’ve all heard about the hundreds of Toyota cars that have been recalled due to sticking accelerators and the pedal entrapment issues (or the "big boo boo"). While Toyota has to gone to great measures to fix these issues, an even bigger question remains. Will the Toyota brand survive this tremendous hit and how have they responded to this crisis? This is a touchy topic, for many reasons. How do you put trust back into a brand that’s caused so many tragedies by way of a seemingly easily fixable flaw? Read more
Daddy, May I Borrow Some Money to Buy a New Car?
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With so many brands cluttering the marketplace, it can be difficult to stand out. Many marketers have realized that it is much more beneficial to talk to consumers before brand loyalties have formed. It is easier to help form a brand loyalty with a product from scratch rather than try to convert an already brand loyal consumer, hence the emergence of Read more