Tea Freaks
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Attention all Sweet Tea Lovers ...McAlister's Deli has heard your demand!
July 23, 2009 has been dubbed FREE TEA DAY. On this day, participating McAlister's Deli locations (participation may vary) will be giving away free tea. Obviously there is a 'one per guest limit,' and the offer is not valid for catering orders or gallon purchases... but who wouldn't love a refreshing sweet tea to cool down during these hot summer days? Besides, everything tastes better when it's free!
Check out the official Tea Freaks website for more information surrounding this event. Here you will find weekly "Free Tea" episodes, and Tea Freak merchandise, such as tshirts, being sold on the site.
So find a participating McAlister's Deli near you and enjoy some FREE TEA!
Contributed by Carrie Friedrich
Can a tea brand ‘end bitterness?’
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I grew up drinking Luzianne tea on my front porch. We served it at every family picnic and it was a staple within our refrigerator. The Luzianne brand epitomized “sweet tea,” and was considered the standard southern beverage.
The company’s recent new product line is “Luzianne Coffee,” with a clever campaign to “end bitterness.” While I love the call to action of the new initiative, will this simple brand extension dilute the equity they have in their famous tea brand? With Luzianne’s heritage as a cool, refreshing, afternoon front porch beverage, will it be difficult for the company to successfully cross over into the hot, wake-you-up in the morning coffee space?
