They're Back...Again

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Very few fashion brands can say that they’ve stood the test of time, especially those that don’t constantly evolve to fit the ever changing trends. Well, the Ray-Ban Wayfarer is one brand that keeps coming back for more and has managed not to get a major face-lift over the decades.

Wayfarers have been manufactured by Ray-Ban since 1952. Since then, the brand has come and gone…and come and gone…and come again. Although very successful in the 1950s and 1960s, the brand’s popularity hit a slump in the 1970s. With the help of some primo product placement in the 1980s, the brand struck gold once again. You may recognize the brand from such movies as The Blues Brothers, The Breakfast Club, or the infamous showing in the hit, Risky Business.

Although successful in the 1980s, the brand hit another slump in the 1990s. During this time, the brand even underwent a redesign that proved to be unsuccessful. It wasn’t until the late 2000s that Ray-Ban noticed stars rocking some vintage Wayfarer frames, so they came to their senses and brought back the original design. Since then, the brand has found itself at a steady up and up.Read more