No mulligan needed for Wachovia’s event branding
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As the Wachovia Championship comes to our home city of Charlotte, NC, I started to think about the event’s effort in branding the Championship, while still keeping the characteristics of the main sponsor’s identity. It is easy to recognize the similarities between the Wachovia logo and the Wachovia Championship logo. Digging further into this, I noticed that Wachovia also has branded a “cycling series,” holding the same characteristics as, once again, the Wachovia brand. So, why is event branding important for large companies to pursue with a keen sense of design?
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