Top 200 Pharmaceuticals
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A research group out of Cornell University has created really interesting poster of the top 200 pharmaceutical drug names by retail sales. The poster not only ranks each name, but also shows its chemical structure.
The research group is call Njardarson Group. It is made up of visiting scientists, post-doctoral fellows, graduate students, undergraduate students and two cute canine mascots. The team focuses on the development of compounds and hopes to educate us about how chemistry positively impacts our lives.
The Top 200 pharmaceutical poster can be downloaded for free as a high resolution PDF .
You Do What for a Living?
“Wow is that like branding a cow?” or “You must be really creative to do that!” … That’s what people say when I tell them what I do for a living.
My name is Kelly, and I am a “brand namer,” a Senior Associate of Verbal Branding to be exact. "You guys must sit around in beanbag chairs and come up with names all day” or “That must be such a cool, easy job” are among other statements that I hear often. While we do sometimes brainstorm in beanbag chairs, and it is a cool job to talk about with others, naming doesn’t always come so easy, and although I like to think I possess a spark of creativity, it’s not as simple as thinking of a clever name, writing it down, and it magically appearing on a package. It’s actually much more than that…
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