Names you can bank on
In an industry as dynamic as banking, names are especially prone to being outgrown. So when an institution realizes its name is not memorable, searchable, or functional anymore . . . well, it’s always changeable.
A fresh identity can provide:
An Umbrella for Growth
In today’s global economy, more and more financial institutions are expanding beyond their original scopes for markets and services, and local names are simply too limiting.
A Simplified Brand
Taking a bland name and giving it a fresh, unique identity.
Merger Marketing
Mergers are very common in the banking industry and retaining the positive brand associations from both previous names can help with an easy transition.
Contributed by: Maghan Cook