Where Will Olympic Athletes Pop Up Next?
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Over the past three decades, how many Olympic athletes can you name? Did your memory conjure up images of the medal ceremony or the face on the Wheaties box? "Being an Olympic athlete can be a very depressing experience: You spend four years grinding away for that one Olympic opportunity where you become really huge, if you're lucky, for 3 or 4 weeks, and then you go back into oblivion," said Boyce Watkins, a faculty affiliate at the College Sport Research Institute at the University of North Carolina at Chapel Hill. Well, this ill-fated reality for some is far from the truth for those Olympic athletes who find themselves signing an endorsement deal. Read more
