Toast to Your Town
The recent launch of Absolut Los Angeles is yet another example of a brand “getting back to basics”, reviving an old product, or in this case continuing an older ad campaign —a topic some of my fellow bloggers and I have been discussing as of late.
Absolut Los Angeles is actually an extension of one of the brand’s vintage marketing plans. Launched in the late 1980’s, “The Absolute Cities” campaign coined a limited edition flavor of vodka for a selection of cities in the US and Europe. The campaign included a unique vodka flavor personalized to accent the culture of each city, with flashy print ads to boot.
The campaign re-launched in 2007. But with a twist (not of lime).
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