Branding Social Responsibility

cvs-van ......................................................................................................................................................................
On the way to work one morning I saw a large white van parked on the side of the highway assisting a stalled, sad car. As I drove by I read on the side of the van in big red letters, “CVS/Samaritan.” Having never heard of this I was eager to investigate what kind of service this was? Is there a fee or a helpline?

CVS/Samaritan has been around since 1978 but it is limited to a few cities: Chicago, Charlotte, Cincinnati, Cleveland, Boston, Detroit, Indianapolis, Providence, and Washington DC. CVS hired Samaritania, Inc., a private company in Massachusetts, to design, build, and run the CVS/Samaritan bus program. The CVS/Samaritan vans are staffed by drivers who are certified in many areas, including auto mechanics, medicine, and animal control. CVS/Samaritans cannot be summoned butRead more