Branding Bowl Games: International Bowl
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The 2009 International Bowl was played on January 3rd at Canada’s Rogers centre. This recent addition to college bowl games takes its name quite literally from the fact that it is the only post-season bowl game played outside of the United States.
In the first International Bowl in 2007, the NCAA pitted Western Michigan University against the University of Cincinnati. It was the first post-season bowl game played outside the United States since the Bacardi Bowl was played in Cuba in 1937.
This year's matchup included two winter warriors: the Connecticut Huskies vs. the Buffalo Bulls.
Contributed by: Maghan Cook
Branding Bowl Games: Sugar Bowl
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2009 marks the 75th anniversary of the Sugar Bowl, whose name originates from the history of Louisiana itself. Back in the 1920s, when the idea for the annual game was first discussed, Louisiana was the nation’s top sugar producer. According to an article from the New York Times (https://www.nytimes.com/2007/12/30/sports/ncaafootball/30sugar.html?fta=y), the “game’s original stadium was built on land where Étienne de Boré became the first person in La Louisiane to crystallize sugar into granules.”
The trophy for the first game, played by Tulane and Temple, was a replica of a silver wine cooler that was crafted in 1830 and donated by a French Quarter antiques dealer. Interesting that the members of the Mid-Winter Sports Association chose that symbol, rather than a connection to the refined sucrose we know and love today.