Branding a National Pastime
......................................................................................................................................................................
You’d think that after spending 40+ hours a week emerged in other companies’ corporate and product branding initiatives, a person would choose to escape and relax on the weekends. But for 3-4 months a year, my weekend activities incorporate my day job, because I represent a branded tailgate party.
A group of Wake Forest alumni who realized we no longer fit in with the student lot crowd at football games, but who weren’t qualified for parking passes in the lot closest to the stadium with the big donors (the Gold Lot), set up camp in the corner of the Blue Lot that almost touches the Gold Lot. Thus, Almost Gold was born.
