An app by any other name is the same
According to The American Marketing Association (AMA), a brand is defined as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers." Key word here = differentiation.
My job entails creating new identities for companies ... products, services, new corporations. In doing so I strive to create a moniker that stands out from the competition; a name that effectively positions the offering in a way that offers distinction and memorability.
So why is it that iPhone apps don't appear to operate under the same guidelines? I was searching for a calorie counter app the other day - type in anything related to calories, exercise or fitness and you are inundated with apps that promise to trim your waistline and increase your cardio stamina. Problem is, aside from the price and the star-based feedback, how do you tell them apart? At first glance alone, how do you differentiate?
Here are the results of my app search for 'calorie': Read more
