The Mojave Experiment
I recently saw a commercial where “real people, not actors” were giving testimonials about software they had just used. The reviews were glowing, particularly regarding a functionality that allowed people to form continuous panoramic images with individual pics. The commercial then cut to a screen that said: “Learn more about Windows Live PhotoGallery at MojaveExperiment.com. And then to another that simply displayed the Windows Vista logo.
Curious, I checked out the site.
“What do people think of Windows Vista when they don't know it's Windows Vista?” it asks, offering you videos upon videos of an experiment that ‘tricked’ users into taking the operating system for a test drive. The goal: potential customers see the positive reactions Vista received in the experiment,
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