Mommy, Mommy!
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Recently entering the world of children’s toys is a new doll that can walk the walk and talk the talk. Fisher-Price recently introduced Little Mommy: Walk & Giggle Doll. Equipped with the latest technology, this amazing doll can talk, walk, and stand up all by herself. According to a Senior Engineer at Mattel, the technology used to power this little play toy machine is similar to the resources used to power the Apple IIe.
Your little girl comes prepared to say up to 60 different phrases including “I’m tired,” or “help me, momma.” You can love your own Little Mommy: Walk & Giggle Doll for between Read more
12 Toys of Christmas: 4 Hot Wheels Hauling
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Literally every day, growing up, I had Hot Wheels vs. Matchbox championships. I would tear out a piece of my sketchpad, draw a bracket, make some fake crowd noise and fire up the little plastic engines. Turns out, in 1996, Mattel acquired the Matchbox brand from Tyco. I always wondered why the Hot Wheels always won; must have been a little foreshadowing. The Hot Wheels logo has always been one of my favorites due to its perfect fit for the target audience. Drawn by California artist Rick Irons, the logo is symbolized through its unique retro-esque typography and a distinguishable outer flame shape. Although established in 1968, the brand Hot Wheels really started to pick up speed in the 70’s, and revolutionized the die-cast toy car market, beginning to leave its competitors in the dust.
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12 Toys of Christmas: 5 Busty Barbies
Imitated but never duplicated, Barbie is one of the most successful toys ever. Many of my Barbie® memories include my friends and I cutting her hair, searching for her high-heeled shoes and creating our own swimming pool in the bathroom sink. Barbie was certainly my favorite toy and I am sure many of you would agree (yes, even you guys. . . we know you loved to wage war on her with your G.I. Joes).
Barbie was first introduced at The New York Toy Show in 1959, and she was unlike anything else in the market. Barbie had the fashion sense of paper dolls, the realism of baby dolls, and the beauty of a young woman who would go on to inspire the imaginations of millions of little girls. Within ten years, Mattel had sold $500 million in products.
Many people do not realize that Barbie, and her boyfriend Ken, were actually inspired by real people. They were named after the children of Ruth and Elliot Handler, the doll’s creator. That’s right -- the original Barbie (Barbara) and Ken (Kenneth) were brother and sister!
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Branding on a Budget
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With the economy slowing, many consumer brands are feeling the pressure to keep customers spending, which means better deals for us! Listed below are just a few brands that are attempting to leverage the recent economic crisis.
TARGET:
Target’s new TV ad campaign focuses on a more cost friendly approach to everyday life. The do-it-yourself spirit of the ad empowers customers to think about their everyday life differently. For example, riding a bike to work rather than worrying about expensive gas, cutting your children’s hair rather than taking them to the barbershop every 3 weeks and exercising at home rather than paying a costly gym membership. The ads encourage me to think about the necessities in my life and how I can find ways to simplify and reduce my spending.
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