Brand Survival
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We’ve all heard about the hundreds of Toyota cars that have been recalled due to sticking accelerators and the pedal entrapment issues (or the "big boo boo"). While Toyota has to gone to great measures to fix these issues, an even bigger question remains. Will the Toyota brand survive this tremendous hit and how have they responded to this crisis? This is a touchy topic, for many reasons. How do you put trust back into a brand that’s caused so many tragedies by way of a seemingly easily fixable flaw? Read more
Let's Go Eco!
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Astroturf, wasabi, the loaf of bread you left unattended for a month . . . it seems like everything is green these days. Environmentalism is here to stay, and organizations worldwide are taking strides to adopt eco-friendly policies.
Who says peer pressure is a bad thing?
1. PAPER: Nearly 40% of municipal waste is paper products, with offices alone going through an average of 10,000 sheets of copy paper per person each year.
• Let’s get the most out of paper before we chuck it
• Whenever possible, print/copy documents on both sides; if you’ve printed on one side, put the paper in a scrap bin for re-use
• Think before you print! And encourage others to do the same by adding this message to outgoing emails: P Please consider the environment before printing this email