Paint AW Pink
Part of Addison Whitney culture includes active support of philanthropic endeavors. Breast cancer is an illness that has affected all of us in some way, and we are part of a much larger initiative dedicated to finding a cure.
In honor of Breast Cancer Awareness Month, we here at AW made donations to BCC Rally and Susan G. Komen for the Cure. As a gift, in return for our donations, we each received a 7-inch hot pink ribbon to be displayed on our desks, cubes or doors. Excitingly, we collected enough money to receive 35 bows. They went up on Friday, October 1, the first day of Breast Cancer Awareness Month.
To coincide with day one, we encouraged everyone to wear pink to the office and help to Paint AW Pink. Friday was definitely a pink day as the bows glowed brightly throughout the office, and many of us showed off our pink shirts and dresses.
The bows stayed up through October, but we will always be part of the fight for a cure.
Pink Branding for Breast Cancer Awareness
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If you’ve been to Target or your local grocery store recently, you’ve probably noticed a lot of pink packages and displays. October is Breast Cancer Awareness Month and many brands are doing their part to support breast cancer research and raise awareness of the disease. Consumer product brands such as HP, KitchenAid, and One A Day® Women’s are just a few brands that are not only donating a percentage of their proceeds to The Breast Cancer Research Foundation but are also modifying their packaging over the next month or so to “advertise for the cure,” displaying a predominant use of pink in their package designs. In recent years, pink has become the official color of the cause and around this time of year, the increasing number of participating brands always impresses me. So next time you are doing your grocery shopping, take note of the products that support breast cancer awareness and research and do your part…buy them. Are there other brands that you know of who have gotten creative to support this cause?
Shop for products that support breast cancer research.