Store Brands Steal More Shoppers
Every weekend I head to the grocery store to replenish the pantry. Lately, I have noticed that fewer and fewer brand names are making their way into my cart. I filled five reusable shopping bags and spent more than $100 this week, but I can count on one hand the number of brands I brought home.
Nielsen says that I'm not the only one picking up store brands to save a couple bucks. Today, it reported that annual sales for private label are up 10% across categories.
The brands I did buy all had something that made them stand out from the cheaper alternatives. That something different is what Tom Pirovano, Director of Industry Insights for Nielsen, says brands will have to provide to win shoppers back.
He says that now is the time for brands to innovate, either through healthier ingredients, moreRead more
Word Stretch: Innovative ways to say Innovate
I had a dream: I was naming an unsafe, ineffective, un-fresh, me-too product. It was wonderful.
But then I woke up, and was confronted with the reality of my job in the naming industry. My challenge: creating new and distinctive brand names around product attributes that are anything but new and distinctive. My solution: word stretching. . . .
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Word Stretch #1: Innovative ways to say “Innovative”
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Nickname it!
I’m going to hop in my Beamer and grab some Mickey D’s for lunch!
I guarantee that you understood exactly what I meant when you read that sentence. In today’s world, we’ve become accustomed to using nicknames in place of brand names, but have you ever stopped to wonder HOW these brand names become nicknames? Sure, we all have a natural tendency to abbreviate, but do certain nicknames have a meaning?