You Do What for a Living?
“Wow is that like branding a cow?” or “You must be really creative to do that!” … That’s what people say when I tell them what I do for a living.
My name is Kelly, and I am a “brand namer,” a Senior Associate of Verbal Branding to be exact. "You guys must sit around in beanbag chairs and come up with names all day” or “That must be such a cool, easy job” are among other statements that I hear often. While we do sometimes brainstorm in beanbag chairs, and it is a cool job to talk about with others, naming doesn’t always come so easy, and although I like to think I possess a spark of creativity, it’s not as simple as thinking of a clever name, writing it down, and it magically appearing on a package. It’s actually much more than that…
Read more
