The Power of a Brand Name
Image from www.taglines.org
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What makes a great tagline? Is it longevity; has it endured the test of time? What about influence; has it exercised influence on our culture, media, and language? Or maybe is it originality; has it set new trends or broken through barriers in the advertising industry?
Most likely, it’s a combination of all the above. However, the ten great taglines below follow a different criterion: they each include the company’s name somewhere within the tagline. Take a look at the list below; I’m sure you’ll recognize the power of the brand name.
| You’re in good hands with Allstate. (1956) | Allstate Insurance |
| There are some things that money can’t buy. For everything else there’s MasterCard. (1997) | MasterCard |
| Please don’t squeeze the Charmin. (1964) | Charmin |
| Come alive! You’re in the Pepsi generation. (1964) | Pepsi |
| Have a coke and smile. (1979) | Coca-Cola |
| With a name like Smucker’s, it has to be good. (1962) | Smucker’s |
| Nothing comes between me and my Calvins. (1979) | Calvin Klein Jeans |
| Yo quiero Taco Bell. (mid-1990s) | Taco Bell |
| The few, the proud, the Marines. (1991) | U.S. Marines |
| Don’t get mad. Get GLAD. (early 1980s) | Glad |
By Kelley Blakewood
The $99 Brand Name
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In an effort to reduce the intimidation factor at the beginning of a new project, we often tell our clients that while they may not realize it, every one of them has naming experience. We’ve all named something in our lives, be it a pet, a child, or a nickname for our car or a friend. What I didn’t know is there is, in fact, a structured way for all of us to be professional namers. Clicking through a recent email that breached my spam filter, I came across a new competitor for Addison Whitney: NameThis.com.
This site offers “three world-validated names for your thingamajig in 48 hours”…all for the bargain price of $99. Eighty percent of this fee is distributed back to participating site members, meaning those who helped create or influence the winning names actually get paid for their ideas. Of course, there is no guarantee that the customer submitting the naming request is going to like the winning candidates or that they’ll be legally viable. If you were starting a new business, would you be willing to spend $99 to give a group of average citizens a shot at naming your company, product, service or website?
Contributed by: Ashley Hollingsworth
Dog-Gone Marketing
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Man’s best friend has become a marketer’s dream. It’s no longer simply designer carriers and rhinestone-studded leashes. Today’s pups are surrounded by as many luxury labels and fashion trends as the rest of us. With clever brand names to boot.
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