Best Tagline

dunkin-donuts ......................................................................................................................................................................
And the Brand Salsa Topper for Best Tagline goes to…drum roll please…DUNKIN’ DONUTS!!!!

With the snazzy phrase, “America Runs on Dunkin’,” the company as managed to win the hearts of everyday folks by basing its entire campaign on the concept that Dunkin’ Donuts helps you tackle any task at hand. Below is a little tidbit from a 2008 Ad:

“Mom and dads. Students and senior citizens. Blue collar, white collar, and every collar in between. Dunkin' Donuts is how everyday people get things done, every day.”

Wow, that’s what I like to call perfected simplicity. Who couldn’t relate to a go-get-em, I can handleRead more

by Guest Blogger

2008 Brand Salsa Awards

January had the golden globes. February had the Oscars. But March has the most exciting awards of them all… the brand salsa Toppers!

For the next two weeks, blog articles will be highlighting brands that gave stunning performances in 2008, including awards in the following categories:

Best Breakout Brand
Best Supporting Brands
Best Foreign Language Brand
Best Tagline
Best Strategy
In Memoriam

So make sure to setup your RSS feed so that you don’t miss who wins the brand salsa Toppers this year.
Any early predictions?

Contributed by: Maghan Cook

by Guest Blogger