Best Brand Strategy
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A great brand strategy is akin to a broken record: Say one thing over and over. This consistency of message across brand touch points is what sets a brand apart from its competition and captures mindshare. Delivering on that message establishes ownership of a category and drives brand loyalty.
One brand has been unwavering in staking its claim on the idea of high-performance in the automotive world. With a history in airplane engines and motorcylces, this brand introduced the Read more
2008 Brand Salsa Awards
January had the golden globes. February had the Oscars. But March has the most exciting awards of them all… the brand salsa Toppers!
For the next two weeks, blog articles will be highlighting brands that gave stunning performances in 2008, including awards in the following categories:
Best Breakout Brand
Best Supporting Brands
Best Foreign Language Brand
Best Tagline
Best Strategy
In Memoriam
So make sure to setup your RSS feed so that you don’t miss who wins the brand salsa Toppers this year.
Any early predictions?
Contributed by: Maghan Cook