Best Foreign Brand

ikea ......................................................................................................................................................................
Congratulations or, as they say in Swedish, gratulerar IKEA for winning the Brand Salsa Topper award for Best Foreign Brand!

To know more about the name IKEA and how IKEA names its products, check out an earlier post by Maghan!

When assessing brands we in market research often ask respondents to share their initial impressions and any images or associations they may have with a brand. This helps bring to light possible strengths and weaknesses of a brand that those involved with naming and managing a brand might notRead more