AW Rewind: The Addison Whitney Week in Review - 11.29.14
AW Rewind:
The Addison Whitney Week in Review - 11.29.14
Welcome to a special Thanksgiving-week edition of "AW in Review", our weekly roundup of our latest brandsalsa and Addison Whitney news and posts!
Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+
Beat the Rush: 5 Ways to Prepare Your Brand for Black Friday
The companies with the most success preparing themselves for Black Friday shopping are the ones who know how to walk the line between not enough and too much. From outrageous discounts to new advancements in technology that benefit those in the stores, these brands know how to make their mark on the day. This may be a tall task for many companies who have not entered into the fray for Black Friday previously, but there are five ways you can craft your brand marketing strategy to set yourself up for success. Read more...
#WisdomWednesday
"Many of life’s failures are people who did not realize how close they were to success when they gave up." -Thomas Edison
Flashback Friday: The Secret Ingredient to Naming a Blog
To some, naming your blog may not be the most exciting aspect. However, the name of your blog drives traffic to your site, gives readers an idea of what your site is about, and most importantly, makes your site memorable so readers will come back! So in fact, a name could be one of the most important aspects. To earn a coveted spot in most users’ bookmark list, your blog name must be either descriptive or memorable (and hopefully both!). Alliteration, word play, and literal meanings can all be employed to create a namethat is uniquely yours. Read more...
AW Rewind: The Addison Whitney Week in Review - 11.22.14
AW Rewind:
The Addison Whitney Week in Review - 11.22.14
Welcome to the first edition of "AW in Review", our weekly roundup of our latest brandsalsa and Addison Whitney news and posts!
Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+
Is Your Brand Prepared To Capitalize On Recent Growth?
Congratulations! For your company, 2014 was a banner year. From revenue and profits to number of employees and offerings, growth was the theme. The company is set up for continued success in 2015 and beyond… if you can continue making the right choices. For companies that are coming off of a year in which they experienced their first true taste of success, the following year’s brand strategy actions and decisions can go a long way to determining how far the company can capitalize and continue to grow. One factor in this is understanding the power of your brand. Read more....
Case Study Wednesday: Carnival Cruise Lines
Addison Whitney’s ongoing relationship with Carnival Cruise Lines is a testament to our client-first mentality. We’ve supported the cruise line with projects ranging from bar and restaurant identities to social and recreational brands. These branded experiences can be found on several Carnival ships. Read more...
Flashback Friday: Branding the Hunger Games
Harry Potter set the stage… The Twilight franchise built on Warner Bros.’ foundation… And now, it’s The Hunger Games’ time to shine. We’ve touched on movie branding in the past, but as Lionsgate ramps up to the premiere of the latest Hunger Games movie, its branding efforts are, in a word, remarkable. Read more...