Best Tagline
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And the Brand Salsa Topper for Best Tagline goes to…drum roll please…DUNKIN’ DONUTS!!!!
With the snazzy phrase, “America Runs on Dunkin’,” the company as managed to win the hearts of everyday folks by basing its entire campaign on the concept that Dunkin’ Donuts helps you tackle any task at hand. Below is a little tidbit from a 2008 Ad:
“Mom and dads. Students and senior citizens. Blue collar, white collar, and every collar in between. Dunkin' Donuts is how everyday people get things done, every day.”
Wow, that’s what I like to call perfected simplicity. Who couldn’t relate to a go-get-em, I can handleRead more