Branding on a Budget
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With the economy slowing, many consumer brands are feeling the pressure to keep customers spending, which means better deals for us! Listed below are just a few brands that are attempting to leverage the recent economic crisis.
TARGET:
Target’s new TV ad campaign focuses on a more cost friendly approach to everyday life. The do-it-yourself spirit of the ad empowers customers to think about their everyday life differently. For example, riding a bike to work rather than worrying about expensive gas, cutting your children’s hair rather than taking them to the barbershop every 3 weeks and exercising at home rather than paying a costly gym membership. The ads encourage me to think about the necessities in my life and how I can find ways to simplify and reduce my spending.
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Back to Basics
More companies have recently returned to their roots to re-direct their focus on their product and the customer experience. Most people are aware of Howard Shultz’s return as CEO of Starbucks and his new initiatives to return the focus of the brand back to coffee. How many caffeine-thirsty customers were shocked when every single Starbucks location closed for a few hours so all employees could be trained?