Branding on a Budget

source:  Restoration Hardware email
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With the economy slowing, many consumer brands are feeling the pressure to keep customers spending, which means better deals for us! Listed below are just a few brands that are attempting to leverage the recent economic crisis.

TARGET:
Target’s new TV ad campaign focuses on a more cost friendly approach to everyday life. The do-it-yourself spirit of the ad empowers customers to think about their everyday life differently. For example, riding a bike to work rather than worrying about expensive gas, cutting your children’s hair rather than taking them to the barbershop every 3 weeks and exercising at home rather than paying a costly gym membership. The ads encourage me to think about the necessities in my life and how I can find ways to simplify and reduce my spending.
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