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Move over Steelers and Cardinals, the real match up this year is between Monster.com and CareerBuilder. Both companies are walking into a tough arena as Americans face a losing job market. A well thought-out game plan is essential for both Monster.com and CareerBuilder to gain job seekers and employers.
Here is a quick breakdown of the competitors:
Monster.com
Game Plan: Monster is back after a few years without presence in the SuperBowl. The company will be touting their newly redesigned and enhanced website during their TV spots. Monster’s ads will also promote a contest and prizes around the idea of applying for “Director of Fandemonium”, highlighting the company’s new role as the NFL’s official career service sponsor.
CareerBuilder
Game Plan: CareerBuilder has had a presence in the SuperBowl for the four past years. However don’t expect the company to mimic their follow your heart or office chimpanzee ads from past years. Career Builder is taking a more serious approach, focusing their ads on career advice and advancement opportunities.
Prediction
The victory and subsequent Gatorade Toss goes to Monster.com who will inch ahead with their ability to speak directly to “Fandemonium” in an interactive and clever way.
By: Laura Knight
