Does Audi Have Another Winner?
Last year, Audi’s Super Bowl spot featured its R8 sport car in a spoof of “The Godfather.” Audi saw quite the ROI on this 60 second spot, earning Audi a second place finish in “total buzz” after the game and successfully drove traffic to Audi’s website.
Audi’s 2008 ad featured the tagline: “Old luxury just got put on notice.” Audi’s ad agency, San Francisco-based Venables Bell & Partners, created this year’s ad though “it’s not public yet.” Rumor has it that is will show a progression through time using vintage to modern models of Audi vehicles. Do you think it will play off the same tagline as last year and focus on modern luxury or will it attempt to win customers over by focusing on the heritage of the brand? Check out the game’s first quarter to see how Audi spins this year’s spot.
By: Rebecca Parker
