The other day our creative department was brainstorming ideas and activities to help keep our creativity fresh and our momentum going. We were suggesting all kinds of activities from visiting the local library to spending the day at an amusement park, when someone mentioned volunteering. What a great idea! Volunteering not only provides an outside activity for us to engage in, but it is a great team building exercise and, of course, it benefits the community.
I later came across an article on the CNN website titled, “Volunteer Work Can Be Good for Career.” The article talks about new ways in which companies are offering incentives for their employees to volunteer in the community. It also mentions an organization called VolunteerMatch which matches non-profit organizations with volunteers.
VolunteerMatch has a website on which individuals or groups can search for local volunteer opportunities. What I found particularly interesting are the Corporate Solutions that VolunteerMatch offers. Companies can join VolunteerMatch to promote volunteering in the workplace and gain access to VolunteerMatch’s resources. Several companies such as Target, Johnson & Johnson, and General Mills have already jumped on board. Companies that promote volunteer work and take an interest in the community are not only fostering a better work environment, but they are building their brand’s reputation as well.
I started thinking about ways in which our employees are involved in the community and serve as volunteers. Maghan Cook, an Addison Whitney employee spends a lot of her time volunteering for Planned Parenthood and United Family Services. Every year in December, Addison Whitney participates in the “Giving Tree,” a project sponsored by the local Department of Social Services. Employees can donate money or toys to help children in foster care or group homes have a happy holiday. inVentiv Communications employees contribute to GRACE, a charitable initiative to assist senior citizens in need access life-sustaining prescription drugs and other healthcare services.
What is the most interesting or rewarding volunteer opportunity you have participated in?
By: Jessica McGrail