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Ever been awake at 2:00 am surfing through the channels, hoping to find something to bore you into a deep slumber? Well I have, and I always seem to stumble across the infomercial for the Tempur-pedic® Sleep System, made famous by it’s ads promoting jumping on the bed with a full wine glass of red wine resting stably. After years of watching the infomercials, they finally sold me and I recently purchased a Tempur-pedic bed myself. Unlike most products sold heavily through infomercials, it actually delivers on its promise.
This Swedish brand all began with a material developed by NASA to relieve g-forces experienced by astronauts. Now millions sleep on layers of TEMPUR® Material. The Tempur-pedic sleep system has also been awarded the “Certified Technology” Seal by NASA signifying that the product evolved from experiments originally intended for use in Space!
As a designer heavily focused on logo development, I have always been intrigued by the Tempur-pedic logo. It is the only mainstream logo I have seen that incorporates a nude figure with the main focus being the, well how do I say this?…“backside.” The good news is that here have been some recent improvements made–the figure is now more illustrative and implied rather than realistic. The logo colors and typography have also been updated to look less clinical and more contemporary. Overall it was an evolutionary change, but in my opinion a huge improvement. Are there other brands that surprise you?
