Which would have more influence on your decision to purchase a new product- advertisements or a recommendation by one of your friends? If you’re like most people, you would probably trust your friend’s recommendation more than you would an advertisement. After all, the advertiser is getting paid to sell the product, but your friend isn’t. But what inspired your friend to try the new product in the first place? Perhaps it was one of the increasingly popular House Parties.
No, I’m not talking about the parties you went to in college with kegs and uninvited cops. This kind of House Party™ is one that is centered around a single brand experience. Imagine hosting a party for your family, friends and colleagues to preview a new TV show, listen to a new band, or try a new product.
House Party Inc is helping companies make the most out of viral marketing. When a company chooses to sponsor an event to promote their brand, House Party™ begins searching for people to host 1,000 parties nationwide. All 1,000 parties occur on the same day to create a phenomenal buzz around the featured brand. Recent parties include: a special viewing of NBC’s Lipstick Jungle season premier, Ford’s Big Drive Event, and an Aveeno® Beauty Party.
A successful House Party™ experience will result in approximately 10,000 people who are instantly familiar with, and excited about a new offering. These 10,000 people immediately become endorsers for these brands and now have more influence on their peers than any advertiser.
Anyone can apply to be a host through the House Party™ website. I think I’m going to check out their upcoming parties and see how I can become a part of this marketing trend!
By: Jessica McGrail