Addison Whitney to Host Webinar: Evaluating Your Brand - Are You Due For A Refresh?
Has your company recently experienced change or growth? As companies and products evolve, your name, visual identity and positioning need to evolve as well.
Join Addison Whitney for a informative webinar on Wednesday, November 18th entitled: "Evaluating Your Brand: Are You Due for a Refresh?
This webinar, hosted by Wendy Jacobs, Vice President of Addison Whitney West, will provide guidance how to evaluate your brand, and know if it's time for a brand refresh. We'll take a look at:
- Understanding when it's time for a brand refresh
- The opportunities it can bring
- How to create successful path to change
About the Speaker:
As the leader of Addison Whitney’s Seattle office, Wendy works with our clients to drive brand strategy, brand name development, brand identity work and brand measurement efforts.
After spending a successful 20 year career on the client side at Microsoft, Wendy brings a unique perspective and strong leadership to help each of her clients with their branding needs. Her years of experience will help provide attendees with a unique and in-depth look at their own branding strategy and how to take it to the next level.
Sign up here today!
WEBINAR: New Health Canada Regulatory Guidelines: Are You Prepared?
In June 2015, Health Canada’s new guidance for the review and submission of drug brand names went into effect bringing with it significant changes in how your drug brand names will be reviewed, and the responsibilities of the drug manufacturers in this new process.
To learn more about these changes and how this will impact your preparations to launch a product in Canada download Addison Whitney Health’s webinar where we cover:
- Overview of the regulatory changes
- New steps involved in the process: Search, Simulate and Synthesize
- Name preparation & submission process
- FAQ's about Health Canada's changes
Download the video here: http://bit.ly/1e0tBEd
Addison Whitney to Host Three-Part Branding Webinar Series
Addison Whitney, a global branding firm who has developed some of the world’s leading brands, will be hosting a three-part webinar series in June titled, “Three Questions You Should be Asking About Your Brand Portfolio.”
During the three-part series, members of Addison Whitney’s Brand Strategy team will focus on the different ways companies should be thinking about their brand portfolio. Through strategic plan discussions and real-life examples the following topics will be explored:
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June 11 - Recognizing All of Your Brands - Are You Getting Credit For All of the Brands in Your Portfolio?
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June 18 – Organizing Your Portfolio - Are Your Brands Working For You In All Their Capacity?
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June 25 - Identifying the Opportunities in Your Portfolio - Are You Capitalizing on Every Potential Business Opportunity Your Portfolio Provides?
Each session will outline what each question means for organizations and their brands, and provide solutions and strategic-planning ideas to assist in answering these questions. During the live webinar event on June 25, Addison Whitney will hold an extended Q&A session addressing all of the questions from the previous sessions.
Register for the webinar sessions by clicking here: http://bit.ly/1PpnsNY.