Visual Branding Team Recognized in American Corporate Identity 2009
The Visual Branding Team at Addison Whitney recently received recognition from the American Corporate Identity national design competition for their work on the LiquiSoft visual brand, created for Banner Pharmacaps. LiquiSoft is a new chewable, liquid-filled softgel designed with pediatric and senior populations in mind.
The team was also awarded for their work with Parker Hannifin on the Parker Brand Book. This extensive brand standards program explains and defines numerous brand related topics ranging from brand strategy and messaging to logo usage, packaging and tradeshow graphics.
The awarded designs will be published in American Corporate Identity 2009 to be released in the fall of 2008.
No mulligan needed for Wachovia’s event branding
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As the Wachovia Championship comes to our home city of Charlotte, NC, I started to think about the event’s effort in branding the Championship, while still keeping the characteristics of the main sponsor’s identity. It is easy to recognize the similarities between the Wachovia logo and the Wachovia Championship logo. Digging further into this, I noticed that Wachovia also has branded a “cycling series,” holding the same characteristics as, once again, the Wachovia brand. So, why is event branding important for large companies to pursue with a keen sense of design?
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