Economic Marketing
With the “R” word looming and gas prices soaring, it’s easy to get caught up in the economic frenzy. Watch your gas usage. Don’t spend your money. Put your savings in a coffee can under your bed like our grandparents did. While I think it’s good for us as a society to conserve our resources (from both a financial and environmental perspective), it’s hard to move the economy forward without injecting some cash into the system.
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Domain Rush
The practice of buying and selling domain names has become a lucrative business for many web hosting sites. A new trend is emerging called domain front running - i.e., temporarily registering searched domains for the purpose of re-selling them or earning revenue via ads placed on the domains landing page. By registering the domains, the registrar locks out other potential registrars from selling the domain to a customer.
Another trend is the buying of generic domain names and selling them for outrageous amounts of money. Take for example, www.americanplumbing.com. The domain is owned by a web hosting company who is selling it for $29,600.00.
URL availability, or unavailability, for that matter, can seriously limit the brand name development process. What kind of URL conflicts have you experienced?
By: Jessica McGrail
Wikimania 2008
Wikimania 2008 is underway in Alexandria, Egypt this week, lasting through Saturday, July 19, 2008. This is the fourth Wikimania, a regular conference for all Wikimedians who contribute to one of the many Wikimedia Foundation projects.
According to Webster's Dictionary, a wiki is a collaborative Web site set up to allow user editing and adding of content. The community encyclopedia, Wikipedia, is one of the best-known wikis.
For those of you who are wondering, Wiki- comes from the Hawaiian word for quickly. The name Wikipedia is a portmanteau of the words wiki and encyclopedia.
Contributed by: Maghan Cook
Dog-Gone Marketing
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Man’s best friend has become a marketer’s dream. It’s no longer simply designer carriers and rhinestone-studded leashes. Today’s pups are surrounded by as many luxury labels and fashion trends as the rest of us. With clever brand names to boot.
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House Party
Which would have more influence on your decision to purchase a new product- advertisements or a recommendation by one of your friends? If you’re like most people, you would probably trust your friend’s recommendation more than you would an advertisement. After all, the advertiser is getting paid to sell the product, but your friend isn’t. But what inspired your friend to try the new product in the first place? Perhaps it was one of the increasingly popular House Parties.
Move over Rachael Ray; Farmer Jeb is the New Celeb
Working on a food related project and need fresh stimulus? Thinking of having a chef endorse your newest product? Check out Epicurious’ 2008 Food Predictions. Number one on the list: Farmers are the new celebrity chefs.
Also, check out the top 2008 flavor predictions on the same blog. Predictions were taken from McCormick seasonings and from Campbell’s. Poppy seed and rose anyone?
By: Laurie Scott