Sign Language & Branding
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As I was reading (and watching) more about The Gratitude Campaign, I noticed that the sign in the video for “Thank You” was different than the American Sign Language (ASL) one I knew.
That got me curious about how the Deaf community creates new signs. New words are introduced all the time, in all languages, by new inventions, new slang, and, our favorite, new brands.
The Gratitude Campaign
A friend recently told me about The Gratitude Campaign. It encourages people to say thank you to soldiers by using sign language.
I think anything that helps us show our gratitude to the troops is a great idea, especially since this week began with Memorial Day. More than once I’ve seen a soldier in the airport, and I’ve thought about saying something, but I usually just smile and keep walking. Next time, I can give them a sign of my appreciation.