Daddy, May I Borrow Some Money to Buy a New Car?
......................................................................................................................................................................
With so many brands cluttering the marketplace, it can be difficult to stand out. Many marketers have realized that it is much more beneficial to talk to consumers before brand loyalties have formed. It is easier to help form a brand loyalty with a product from scratch rather than try to convert an already brand loyal consumer, hence the emergence of Read more
Tea Freaks
......................................................................................................................................................................
Attention all Sweet Tea Lovers ...McAlister's Deli has heard your demand!
July 23, 2009 has been dubbed FREE TEA DAY. On this day, participating McAlister's Deli locations (participation may vary) will be giving away free tea. Obviously there is a 'one per guest limit,' and the offer is not valid for catering orders or gallon purchases... but who wouldn't love a refreshing sweet tea to cool down during these hot summer days? Besides, everything tastes better when it's free!
Check out the official Tea Freaks website for more information surrounding this event. Here you will find weekly "Free Tea" episodes, and Tea Freak merchandise, such as tshirts, being sold on the site.
So find a participating McAlister's Deli near you and enjoy some FREE TEA!
Contributed by Carrie Friedrich
Ode to the Blue Shirt
To some, Billy Mays was just a loud, blue-shirt-wearing pitch man used to sell products you didn’t know you really needed. To others, like every-day inventors, Billy helped dreams of success and fortune come true.
Billy started his career as a travelling salesman crossing the country pitching household items like the Ultimate Chopper at tradeshows and fairs. In 1999, he got his big break selling OrangeGlo on the Home Shopping Network. What followed included dramatic success with products like OxyClean, Mighty Putty and the Awesome Auger.
The TV show, “Pitchmen” humanized him and showed Billy as not only a sales person, but a savvy marketer and loving family man. What becomes glaringly apparent while watching the show is that it’s Billy’s personal brand that inventors are drawn to to realize their dreams. While building brands like OxyClean, he was creating his own brand standing for trust, quality and value.
It’s a success story built one commercial at a time…“As Seen on TV.”
Hilarious Movie Promotion
I was watching the Discovery channel last night and saw a commercial that still has me cracking up. The commercial was for an upcoming episode of Man vs. Wild with host Bear Grylls but featuring the comedian Will Ferrell as a special guest. The whole stunt is to promote Will Ferrell’s new movie “Land of the Lost” which is about surviving an alternate universe with aliens and dinosaurs. However, the strategy of promoting the movie by having Will Ferrell survive the wild in this universe is creative and hilarious! It’s also effective as I will definitely be tuning in tonight at 10pm to watch. Click here to watch the commercial.
Contributed by Evelyn Chapin
Got Turkey Neck?
......................................................................................................................................................................
What exactly is Turkey Neck? Do I have one? How do you know, and why am I even asking these questions?
StriVectin Neck Cream has used this inquisitive tactic to uncover various fears of women, and by fears, I’m referring to the ones created by the beauty industry. Sporting a prestigious black and gold layout, a new print advertisement for this product bluntly asks, Got Turkey Neck?
Most women have never heard this phrase; therefore, have never even thought to look for ways of treating it. Well lucky for them, StriVectin has now not only allowed women to self-diagnoseRead more
Netbooks: A cure for Internet Addiction
......................................................................................................................................................................
I thought I had uncovered the mother of all typos when I was recently perusing the computer section of the Best Buy website and eyed a heading for “Netbooks”. Silly Best Buy web editor, I thought, it’s Notebooks not Netbooks!
Wrong. Netbooks do exist.
Read more
Fast Food Fads
......................................................................................................................................................................
I am going to go head and admit to the world that I eat fast food on a regular basis. My meals quite frequently consist of the following keywords: Double cheese, Nuggets, Soft taco, Crispy Chicken, and 6 inch turkey on wheat (when I’m feeling conservative). I’ve brought a salad to work for lunch. But make no mistake; the salad is just a façade. A feeble attempt to fit in with some of my health conscious colleagues. But I am not ashamed anymore. I love processed foods, ketchup, and sesame seed buns.
I consider myself to be somewhat of a connoisseur to the fast food/delivery food industry. I’ve witnessed several trends that have swept across my favorite fast food brands.
Read more
The Mojave Experiment
I recently saw a commercial where “real people, not actors” were giving testimonials about software they had just used. The reviews were glowing, particularly regarding a functionality that allowed people to form continuous panoramic images with individual pics. The commercial then cut to a screen that said: “Learn more about Windows Live PhotoGallery at MojaveExperiment.com. And then to another that simply displayed the Windows Vista logo.
Curious, I checked out the site.
“What do people think of Windows Vista when they don't know it's Windows Vista?” it asks, offering you videos upon videos of an experiment that ‘tricked’ users into taking the operating system for a test drive. The goal: potential customers see the positive reactions Vista received in the experiment,
Read more
Branding on a Budget
......................................................................................................................................................................
With the economy slowing, many consumer brands are feeling the pressure to keep customers spending, which means better deals for us! Listed below are just a few brands that are attempting to leverage the recent economic crisis.
TARGET:
Target’s new TV ad campaign focuses on a more cost friendly approach to everyday life. The do-it-yourself spirit of the ad empowers customers to think about their everyday life differently. For example, riding a bike to work rather than worrying about expensive gas, cutting your children’s hair rather than taking them to the barbershop every 3 weeks and exercising at home rather than paying a costly gym membership. The ads encourage me to think about the necessities in my life and how I can find ways to simplify and reduce my spending.
Read more