Top Three Tips for Internal Branding
One of the keys to building a successful brand externally is to build your brand internally. Not only do your employees live and breathe the brand each day, but they are the ones communicating it to your current and future customers. So how do you develop a successful internal branding campaign? Here are a few tips.
- Provide easy to understand and easy to access tools. These tools could be as simple as a rack card at each employee’s desk or educational pages on your company’s intranet.
- Engage team members from multiple departments. Ask department leaders to highlight employees who are enthusiastic and willing to carry the brand flag within the team. Then educate these brand ambassadors on the brand and how to talk to their coworkers about the value of the organization’s brand.
- Do it once, twice, three times and don’t stop. Internal branding is not something that can be done once and be considered successful. If it is just done once, employees may just see it as a campaign. Regularly communicating about the brand will help engrain it in your organization’s culture. Consider highlighting a different organization benefit or value each month, explaining its value and showing examples of how the brand is lived each day by employees.
When your employees believe it, your customers and future customers will notice. By tapping into your greatest brand implementation tool – your workforce – your organization will not only be singing from the same hymn book (pardon my Southern phrasing), but so will your customers.
The Perfect FIT
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With New Year’s not far behind us, I, like most of the population, have decided that this is the year to get in shape, be fit and be healthy. In my quest for this seemingly “every-year” resolution, I’ve spent quite a good deal of time at my local fitness center. Granted, I go to the YMCA which is within a mile of where I live and work, but being in this fitness frame of mind, I’ve been wondering about gym names and the types that exist. Some top of mind examples include:
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Fast Food Fads
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I am going to go head and admit to the world that I eat fast food on a regular basis. My meals quite frequently consist of the following keywords: Double cheese, Nuggets, Soft taco, Crispy Chicken, and 6 inch turkey on wheat (when I’m feeling conservative). I’ve brought a salad to work for lunch. But make no mistake; the salad is just a façade. A feeble attempt to fit in with some of my health conscious colleagues. But I am not ashamed anymore. I love processed foods, ketchup, and sesame seed buns.
I consider myself to be somewhat of a connoisseur to the fast food/delivery food industry. I’ve witnessed several trends that have swept across my favorite fast food brands.
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Happy Juneteenth! June what?
Juneteenth celebrates the ending of slavery as marked by the arrival of Major General Gordon Granger on June 19, 1865 in Galveston, Texas. He announced to the town that the Civil War had ended and all slaves were free. President Lincoln’s Emancipation Proclamation actually became official on January 1, 1863, but it took two and a half years for the news to reach Texas.
