In Memoriam Award
...................................................................................................................................................................... The Brand Salsa Toppers committee would like to present Linens ‘N Things with our ‘In Memoriam’ honor.
After 34 years in business Linens ‘N Things owners threw in the towels, decorating the brand as one of the first big name retail-sector companies to crumble beneath the strain of a receding global economy and reduced consumer spending. The company declared bankruptcy in May 2008 and closed the curtains to stores in all locations.
But don’t put off plans to redecorate your entire home just yet. Hilco Consumer Capital and GordonRead more
Best Foreign Brand
......................................................................................................................................................................
Congratulations or, as they say in Swedish, gratulerar IKEA for winning the Brand Salsa Topper award for Best Foreign Brand!
To know more about the name IKEA and how IKEA names its products, check out an earlier post by Maghan!
When assessing brands we in market research often ask respondents to share their initial impressions and any images or associations they may have with a brand. This helps bring to light possible strengths and weaknesses of a brand that those involved with naming and managing a brand might notRead more
Best Brand Strategy
......................................................................................................................................................................
A great brand strategy is akin to a broken record: Say one thing over and over. This consistency of message across brand touch points is what sets a brand apart from its competition and captures mindshare. Delivering on that message establishes ownership of a category and drives brand loyalty.
One brand has been unwavering in staking its claim on the idea of high-performance in the automotive world. With a history in airplane engines and motorcylces, this brand introduced the Read more
Best Tagline
......................................................................................................................................................................
And the Brand Salsa Topper for Best Tagline goes to…drum roll please…DUNKIN’ DONUTS!!!!
With the snazzy phrase, “America Runs on Dunkin’,” the company as managed to win the hearts of everyday folks by basing its entire campaign on the concept that Dunkin’ Donuts helps you tackle any task at hand. Below is a little tidbit from a 2008 Ad:
“Mom and dads. Students and senior citizens. Blue collar, white collar, and every collar in between. Dunkin' Donuts is how everyday people get things done, every day.”
Wow, that’s what I like to call perfected simplicity. Who couldn’t relate to a go-get-em, I can handleRead more
Best Breakout Brand
Granted the election has come and gone, but when thinking about some of the most memorable brands of 2008, there is only one that stands out in my mind as being remarkably impactful, groundbreaking and historical.
The Brand Salsa Topper for Breakout Brand goes to “Obama”, and what has become the first political campaign marketed and ultimately now seen as a global brand. No
2008 Brand Salsa Awards
January had the golden globes. February had the Oscars. But March has the most exciting awards of them all… the brand salsa Toppers!
For the next two weeks, blog articles will be highlighting brands that gave stunning performances in 2008, including awards in the following categories:
Best Breakout Brand
Best Supporting Brands
Best Foreign Language Brand
Best Tagline
Best Strategy
In Memoriam
So make sure to setup your RSS feed so that you don’t miss who wins the brand salsa Toppers this year.
Any early predictions?
Contributed by: Maghan Cook