Welcome Emmerson Rose Everidge



The entire Addison Whitney team would like to welcome Emmerson Rose Everidge to our family. As our newest "designer-in-training", Emmerson will learn from the best, our very own Kristin Everidge, Manager of Visual Branding.

Baby E was born April 28th at 7:53am, weighing 8lbs, 10oz and 20 1/4" long. Congratulations Kristin and Brannon. We are so happy for you!!


Nervously Naming our Newborns

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Sad, but true. According to the Wall Street Journal, sociologists and name researchers are seeing unprecedented levels of anxiety among parents trying to choose names for their children. While once a reflection of family tradition or cultural values, a child's name has now become a symbol of individual taste. The pressure is on! Knowing the name will become a lasting part of the child's identity, parents are turning to several resources before they commit to a final name for their baby's birth certificate.

Hiring a baby naming consultant or branding consultant has become a recent trend. Some of these "baby naming experts" offer phone consultations and even mathematical formulas. The consultants may analyze the phonetic elements, popularity and ethnic and linguistic origins, and can serve as an objective third party when parents are in disagreement about a name. Some parents even turn to research to find out how society reacts to different names. Albert Mehrabian Ph.D., a professor of psychology at UCLA, found that more common names elicit positive reactions, while unusual names typically result in negative responses. He has a popular article, "Baby Name Report Card: Beneficial and Harmful Baby Names" and is frequently cited in blogs for his knowledge regarding which names will lead to success vs. failure.

For parents that want to do their own exploring, nymbler.com is an interactive website where the user can input their favorite name and the site will generate popularity statistics as well as similar name options they may want to consider. Some parents go straight to the Social Security Administration website, which allows them to browse reliable data and see the most common names for each gender. The Social Security Administration site allows searches for past years as well as particular names.

Will parents every truly find unique names for their babies? Only time will tell!

Contributed by: Ashley Popham


Jorts, Jeggings and Now... Jiapers?

http://www.target.com/Huggies-Little-Movers-Jeans/dp/B003FGXVWK/ref=sr_1_5?ie=UTF8&searchView=grid5&qid=1274451411&frombrowse=0&fromGsearch=true&node=1038576%7C1287991011&keywords=huggies%20little%20movers&searchSize=30&id=Huggies%20Little%20Movers%20Jeans&searchBinNameList=purchasing_channel%2Csubjectbin%2Ctarget_com_age%2Ctarget_com_gender-bin%2Ctarget_com_character-bin%2Cprice%2Ctarget_com_primary_color-bin%2Ctarget_com_size-bin%2Ctarget_com_brand-bin&searchNodeID=1038576%7C1287991011&searchRank=target104545&sr=1-5&searchPage=1
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So we've seen all jorts (jeans + shorts) and jeggings (jeans + leggings) but a jiaper?!? Jeepers! Must we subject our little ones to American's obsession with denim by putting them in a diaper disguised as a jean brief? According to Huggies (and 4 enthusiastic mothers' reviews on target.com) we should. Would you dress your child in Huggie's Little Movers Jeans? Have you contributed to the product's out of stock status on target.com? Would you?

Contributed by Allison Jobes


Welcome back Elizabeth!

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Just in case you've been under a rock for the past few months, on April 6th Zoey Elizabeth McGaha arrived a healthy 17.5 inches long and 6 lbs 9 oz. Congratulations Elizabeth! We are so happy for you and look forward to hearing all of your baby-mama stories. Plus I'm sure you'll have plenty of volunteers should you ever desire a baby sitter.

Contributed by Evelyn Chapin


New Extension in the Weigel Family

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Welcome back Paula. In case you missed out on the amazing news, on January 21st at approximately 7:48 in the morning, the Weigel Family introduced a new brand extension to their family. Paula Weigel, a mastermind of the naming universe, performed a complete SWOT analysis of the current marketplace and after much deliberation decided to brand the new extension, Katherine (Kate) Ella Weigel. At 7.9lbs and 19.25" inches long, this new little addition to the line-up is fitted for a lifetime of happiness and love. Congratulations to Paula, Kevin and Owen!

By: Trista Thielker


Baby Names

Forget the book of 1,000 baby names. Try consulting a calendar, the produce section at the grocery store or a list of inspirational words instead. If the names of Hollywood babies are any indication, non-traditional baby naming is becoming the new norm. Even if the majority of people aren’t going quite so far as to name their child Mango or November, popular baby names today are quite different than they were 50 years ago.

Top 10 Girl Names (1957)
Mary
Susan
Linda
Debra
Karen
Deborah
Cynthia
Patricia
Barbara
Donna

Top 10 Girl Names (2007)
Emily
Isabella
Emma
Ava
Madison
Sophia
Olivia
Abigail
Hannah
Elizabeth

Top 10 Boy Names (1957)
Michael
James
David
Robert
John
William
Mark
Richard
Thomas
Steven

Top 10 Boy Names (2007)
Jacob
Michael
Ethan
Joshua
Daniel
Christopher
Anthony
William
Matthew
Andrew

By: Jessica McGrail