AW Rewind: The Addison Whitney Week in Review - 1.10.15
AW Rewind:
The Addison Whitney
Week in Review - 1.10.15
Welcome to another edition of "AW in Review", our weekly roundup of our latest brandsalsa and Addison Whitney news and posts!
Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+
Chubbies - A Brand That's Not Short on Excellence
A special guest post from our very own Kelsey! "Chubbies is a men’s online clothing retailer that I, a female customer, look forward to perusing when shopping for the men in my life. The Chubbies brand has reinvigorated shorts for men. Their aesthetic is unique – slightly tailored and boldly patterned, complete with their signature short inseam. As my brother famously says, 'They don’t call them longs!'" Read more...
Wisdom Wednesday:
"We are what we repeatedly do. Excellence, therefore, is not an act but a habit." –Aristotle
Four Trends That Will Shape Branding in 2015
With each new year comes a wave of trends and ideas that will define that year in branding and will shape how branding evolves. While some of these ideas showcase new ways of thinking about branding, others show the circular nature of the industry and how sometimes, you have to look back in order to move forward. We've put together a look at four trends that will drive branding strategy in 2015. Read more...
These 40 local ad agencies will push the Charlotte creative scene in 2015
Addison Whitney was chosen as one of the top local agencies to watch in 2015! Read more...
It's #BlackFriday at Addison Whitney as we get ready to cheer on the Carolina Panthers this weekend!
AW Rewind: The Addison Whitney Week in Review - 1.3.15
AW Rewind:
The Addison Whitney
Week in Review - 1.3.15
Welcome to the final 2014 edition of "AW in Review", our weekly roundup of our latest brandsalsa and Addison Whitney news and posts!
Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+
Case Study Wednesday: Pilgrim's
Pilgrim’s Pride Corporation is a Fortune 500 company and one of the largest chicken producers in the United States and Mexico.
Even though the company has a long tradition of producing healthy, high-quality food products, there was a disconnect between the visual identity and the company’s goal to redefine its retail brand to be more consumer-focused. Read more...
Wisdom Wednesday:
"Everything you can imagine is real." -Pablo Picasso
Flashback Friday: Charlotte's Got a Lot
In 2008 when I moved to Charlotte, NC I had no idea I was taking up residence in the “next big thing” city. I was fresh-out of college and not sure what to expect out of my new city that I more or less randomly chose to move to.
But I unknowingly stepped right into what I consider the early stages of Charlotte’s coming out party to the world, and now just four years later this city is about to be put on its biggest stage with the DNC coming to town in September. It’s 2012 and it’s Charlotte’s year, so let’s take a look at how we got here and why. Read more...
AW Rewind: The Addison Whitney Week in Review - 12.27.14
AW Rewind:
The Addison Whitney
Week in Review - 12.27.14
Welcome to the final 2014 edition of "AW in Review", our weekly roundup of our latest brandsalsa and Addison Whitney news and posts!
Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+
3 Brands Poised for Success in 2015
Every brand wants to go into a new year with momentum, knowing their brand has the strength to make it the best year possible, but some have a brand strategy that is better suited to succeed than others.
Here are three brands who, through their actions in 2014 and the potential they show as the new year approaches, we feel have best set themselves up to be some the best in 2015. Read more...
Brands We Loved in 2014
Welcome to Brands We Love Week! All week, we revealed what brands were the favorite this year for the people of Addison Whitney, and invited our readers to tell us who you loved in 2014, using the hashtag #BrandsWeLove.
We had some outstanding brands featured from our AW Brand Fanatics! Read more...
Addison Whitney Takes Part in Operation Christmas Child 2014
On December 10, a group of Addison Whitney employees volunteered their time at the Charlotte location for Operation Christmas Child, where they sorted, inspected, packed and helped ship thousands of shoe boxes that will be sent to children in need around the world.
In addition, the Charlotte office of Addison Whitney collected donations and put together full boxes of their own to contribute to the efforts of Operation Christmas Child. Read more...
Case Study Wednesday: Cadillac
Cadillac approached Addison Whitney to create the brand name for their new sport utility vehicle.
A market characterized by a proliferation of rugged sport utility vehicles and the recent introduction of “luxury trucks” by Lincoln anEscalade Exteriord Mercedes forced Cadillac to take a different approach. Instead of trying to stand out in a crowded industry, Cadillac decided to redefine the market with its first sport luxury vehicle. Read more...
Flashback Friday: Back the Buzz
It’s remarkable how sports can bring people together. People from all walks of life find community in sporting events and teams. What becomes even more fascinating is when a team evolves because of its fans and the resulting atmosphere is utterly electric.
What does this have to do with branding? Well, Charlotte, North Carolina has an NBA team – the Bobcats – and they’re going back to their roots. Last week, Bobcats’ owner Michael Jordan announced the NBA franchise’s decision to return to its original name, The Charlotte Hornets. Read more...
AW Rewind: The Addison Whitney Week in Review - 11.29.14
AW Rewind:
The Addison Whitney Week in Review - 11.29.14
Welcome to a special Thanksgiving-week edition of "AW in Review", our weekly roundup of our latest brandsalsa and Addison Whitney news and posts!
Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+
Beat the Rush: 5 Ways to Prepare Your Brand for Black Friday
The companies with the most success preparing themselves for Black Friday shopping are the ones who know how to walk the line between not enough and too much. From outrageous discounts to new advancements in technology 
that benefit those in the stores, these brands know how to make their mark on the day. This may be a tall task for many companies who have not entered into the fray for Black Friday previously, but there are five ways you can craft your brand marketing strategy to set yourself up for success. Read more...
#WisdomWednesday
"Many of life’s failures are people who did not realize how close they were to success when they gave up." -Thomas Edison
Flashback Friday: The Secret Ingredient to Naming a Blog
To some, naming your blog may not be the most exciting aspect. However, the name of your blog drives traffic to your site, gives readers an idea of what your site is about, and most importantly, makes your site memorable so readers will come back! So in fact, a name could be one of the most important aspects. To earn a coveted spot in most users’ bookmark list, your blog name must be either descriptive or memorable (and hopefully both!). Alliteration, word play, and literal meanings can all be employed to create a namethat is uniquely yours. Read more...
AW Rewind: The Addison Whitney Week in Review - 11.22.14
AW Rewind:
The Addison Whitney Week in Review - 11.22.14
Welcome to the first edition of "AW in Review", our weekly roundup of our latest brandsalsa and Addison Whitney news and posts!
Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+
Is Your Brand Prepared To Capitalize On Recent Growth?
Congratulations! For your company, 2014 was a banner year. From revenue and profits to number of employees and offerings, growth was the theme. The company is set up for continued success in 2015 and beyond… if you can continue making the right choices.
For companies that are coming off of a year in which they experienced their first true taste of success, the following year’s brand strategy actions and decisions can go a long way to determining how far the company can capitalize and continue to grow. One factor in this is understanding the power of your brand. Read more....
Case Study Wednesday: Carnival Cruise Lines
Addison Whitney’s ongoing relationship with Carnival Cruise Lines is a testament to our client-first mentality. We’ve supported the cruise line with projects ranging from bar and restaurant identities to social and recreational brands. These branded experiences can be found on several Carnival ships. Read more...
Flashback Friday: Branding the Hunger Games
Harry Potter set the stage… The Twilight franchise built on Warner Bros.’ foundation… And now, it’s The Hunger Games’ time to shine. We’ve touched on movie branding in the past, but as Lionsgate ramps up to the premiere of the latest Hunger Games movie, its branding efforts are, in a word, remarkable. Read more...