AW in Review – Addison Whitney Brand Salsa Recap 12.11.15
Welcome to the first “AW in Review“ of December! This is our roundup of our latest brand salsa and Addison Whitney news and posts!
Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+.
Why Your Brand Needs a Versatile Logo
When working on a brand strategy to develop a new brand or refresh an old one is to create the crucial visual branding element – the logo.
A brand’s logo is often its calling card, the first impression-maker with an audience and the centerpiece of its visual identity.
Because of this, visual branding strategies have shifted to a place where logos must be adaptable to media and the placements to which it will live. Read More...
10 Ways to Set Yourself Up for Rebrand and Brand Refresh Success
As you take stock of all of the factors that go into an organization’s success, the strength of your brand may not be at the top of the list. But chances are, it should.
Your brand is one of, if not the most powerful asset for your organization when it comes to presenting yourself to the consumer and staking your claim in the marketplace. Here are 10 steps that will help ensure your brand refresh or rebrand will get off on the right foot. Read More...
Making Brand Decisions That Help Your Branding
REI took the holiday weekend to make a big statement about their brand– closing their doors on both Thanksgiving Day and Black Friday.
Even better, they developed a brand strategy to tie the decision back to their brand attributes made it stand out. Read More...
Logo Design and Emotion - Know What Your Colors Say About You
The emotional impacts of various colors drive home the point that visual branding strategies begin with looking back.
Identifying who the brand is, what they represent, and/or what they want to become is the first step in determining a successful color component the brand. Read More...
Branding Your Space: How Your Office Can Be an Extension of Your Brand
A good, successful brand is a living, breathing aspect of your organization. Your office space can (and should) become an extension of your brand. It should embody the characteristics to which your brand relates.
In short, your employees should see the brand all around them – from where the office is located, to what they see when they walk in the building, to how their lives are shaped by the brand they work for. Read More...
Addison Whitney is a global branding firm with a passion for building strong brands.
To learn more about Addison Whitney, visit our website at AddisonWhitney.com, or contact us here.
AW in Review - Addison Whitney Brand Salsa Recap 10.23.15
Welcome to another edition of "AW in Review", our roundup of our latest brand salsa and Addison Whitney news and posts!
Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+.
The Personalization of Brandng
With the rise of our always-connected, social media-driven culture, consumers are choosing brands not just because of their prices or advertisements, but because those brands contain an aspect 
of their brand to which the consumer can connect.
Everything from a familiar logo or name can be personalized to highlight an emotional tie-in or, as is the case in this situation, the ability to “social media-ize” their purchase. Read More...
Rebranding Job Titles: An Innovative Approach or a Goofy Gimmick?
From a branding perspective, a distinctive job label can be a fun way to make employees and their companies stand out, and give outsiders a snapshot of the organization’s values and sense of identity.
Well, call me the Bearer of Bad News (ha!), but rebranding job titles is probably not the best move for your organization. Why, you ask? Here are a few reasons: Read More...
Short, Sweet and Straight to the Point - Communicating Your Brand Position Quickly and Efficiently
“If you can’t state your position in eight words or less, you don’t have a position” – Seth Godin.
When it comes to defining and communicating your brand’s core mission, you would be wise to follow the words of Mr. Godin – shorter is definitely better. Read More...
Keep it Simple: Timeless Advice for Great Logo Design
Trusted. Reliable. Quality. Attributes that every company in the world would like to have consumers ascribe to their products and services. Or better yet, attributes that could be directly communicated to consumers via the company’s logo.
But is it actually possible for a logo to convince the target audience of those things? Read More...
Addison Whitney is a global branding firm with a passion for building strong brands.
To learn more about Addison Whitney, visit our website at AddisonWhitney.com, or contact us here.
AW in Review - Addison Whitney Brand Salsa Recap 10.9.15
Welcome to another edition of "AW in Review", our roundup of our latest brand salsa and Addison Whitney news and posts!
Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+.
Would You Like a Minion Tic Tac? The Strategy of Brand and Consumer Product Tie-Ins
This morning, my 2-year-old son asked for his milk in a “Toy Story” cup, after requesting last night that I serve him “Minions” applesauce as he ate dinner on his “Cars” plate.
Now, this is either a testament to how demanding toddlers can be, or (and for the purpose of this branding-focused blog, this is the path we’re going to take) a testament to the success brands have when creating ties with everyday products. We’ve all seen the examples – everything from book bags and lunch boxes to toothbrushes and food items can be (and have been) branded in some way. Even more desirable is when the consumers begin to associate that particular item with that brand, as seen by my son’s descriptions of his requested items. Read More...
A Colorful Response
“What’s your favorite color?” is a common question I get asked as a graphic designer. I usually respond with, “Well, what is the color being applied to?” Colors can make you feel a certain way. For instance, I like soft neutrals when it comes to painting my walls because it makes me feel calm, but bright red for a dress because I feel fun and exciting.” That’s my nerdy design answer to someone who was probably looking for a one-word answer like, “blue.”
But it’s true. In the article, What the Color of Your Logo Says About Your Company, Catherine Clifford states, “different colors are associated with different feelings.” She cites that 93% of purchasing judgments are made on visual perceptions and 84.7% of consumers cite color as their main reason for buying a particular product. Read More...
"Back to the Future" Branding
Sometimes, the best way to move forward is to take a look back. To look back at the best of what you have been in order to ensure the best that you will be.
For brands, this rings especially true when working through a rebrand or a brand refresh. Especially when the brand you have is one of the few “iconic” brands on the market, coming with a built-in nostalgia and fond memories of the branding of yesteryear. However, this version of going back to the future comes with no worries of messing with the space-time continuum – in fact, tapping into a brand’s past can have positive impacts on its future. Read More...
How Your Brand Can Connect with Your Audience
It’s no secret that one of the goals of a solid consumer brand strategy is to positively influence the brand awareness and connection with its intended customer base. We’ve all made purchasing decisions based on brands, and the best brand strategies have a goal to become one of those brands.
Connecting with your audience goes beyond logos and naming – it taps into creating a brand that has true, identifiable characteristics. People can’t tie their emotional purchasing to colors and words, but they can tie them to things that connect with who they are – or, who they’d like to be. Read More...
Addison Whitney is a global branding firm with a passion for building strong brands.
To learn more about Addison Whitney, visit our website at AddisonWhitney.com, or contact us here.
AW in Review - Addison Whitney Brand Salsa Recap 9.25.15
Welcome to another edition of "AW in Review", our roundup of our latest brand salsa and Addison Whitney news and posts!
Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+.
Are We Nearing the End of the iPhone Brand?
iPhone. At first glance, a funny-looking word. But now, a word that is synonymous with a technological revolution lead by Apple to transform the concept of a phone into something different – a 
helper, a messenger, a navigator, a photographer and more – with each evolution.
The recognition for the brand is what poses our question. – Will the iPhone brand live forever? Or will it be replaced by an updated brand by Apple – an “ApplePhone” or something of the like? Read More...
Don't Just Be a Brand - Live Your Brand
“Your Entire Company Should be Considered Your Branding Department.”
For both companies who are looking to create a build their brands to those who have set the benchmark for brand strength and longevity, this quote should stand as a mantra for creating a business culture where the core brand principles run throughout those in the organization.
It is one thing to “be” a brand, with a solid brand foundation built on the principles to which your brand stands, but to “live” the brand is to carry these same principles into your work and your interactions with those around you. Read More...
AW Spotlight - Meet Our Newest Team Members!
At Addison Whitney, our people are our most valuable resource. We are lucky to have such a talented group working throughout our offices, and in our AW Spotlight series we wanted to spotlight our employees, finding out more about who they are, and their thoughts on working at Addison Whitney.
This special edition of AW Spotlight features three of the newest members of the AW team – Account Director Michael Ryan, Project Manager Kathryn Pearce and Senior Graphic Designer Dave Disxon. All three joined Addison Whitney recently and have been very welcome additions to the company and to our Charlotte office! Read More...
Addison Whitney is a global branding firm with a passion for building strong brands.
To learn more about Addison Whitney, visit our website at AddisonWhitney.com, or contact us here.
AW in Review: Addison Whitney Brand Salsa Recap 8.28.15
Welcome to another edition of "AW in Review", our roundup of our latest brand salsa and Addison Whitney news and posts!
Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+
New Traditions: The Trend of "Southern" Brands
Popular brands like Southern Proper, Southern Tide and Southern Marsh market themselves with a combination of a sense of heritage and a distinctly southern
n character to appeal to the collegiate and young professional market.
This strategy has proven extremely successful, and these brands have become ubiquitous on college campuses and in post-grad life throughout the southeast. Read More...
Luxury Brands Leading the Way in Social Media Branding
Brands are taking full advantage of the benefits in engaging with their audience on social media, and these efforts are led by a number of luxury brands, according to a 
recent report by Shareablee, a social analytics company.
For a brand, this connection with their audience and subsequent positive audience opinion goes a long way in staying among the crème de la crème of brands, a characteristic which in itself can propel a company to success. Read More...
Gaining Brand Trust in a Share Economy
The success of the share economy lies in how its brands cultivate trust.
These brands focus their efforts on making consumers feel that they are interacting with people they can get to know, even if it is through the relative anonymity of the Internet. Read More...
4 Ways Brands Can Top the Class in Back-to-School Branding
The days are getting shorter, there’s a chill in the air (at least for some of us) and football is back on the TV. That can mean one thing – be ready for the return of school buses during your morning commute and a flood of back-to-school ads coming your way.
So, sharpen your pencils – here are four examples of how various brands can get an A+ in back-to-school branding. Read More...
Addison Whitney is a global branding firm with a passion for building strong brands.
To learn more about Addison Whitney, visit our website at AddisonWhitney.com, or contact us here.