Technology Brands Help Edge Out the Competition
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Addison Whitney has two new names and logos to add to its portfolio in the running world: StabilicoreTM, which is a technology brand for New Balance shoes, and Aceba, a Dry Lubricant used in Asics Chafe FreeTM products.
For those who think that Nike is supreme when it comes to athletic footwear, runners will tell you a different story. Runners are very loyal to brands that work, and Asics and New Balance have emerged as trusted names for those who hit the pavement every day.
A quick poll of AW’s running group, “Brand, Sweat and Tears”, revealed the following insights about running brands:
- “I am more loyal to technologies than I am to master brands”
- “I don’t care if it’s popular- I care if it has got the specifics that I need! (e.g. high-arch support)”
- “If I find a technology that works for me, I am more likely to buy other items from that brand (the shoes fit, why not buy the matching shorts and tank!)”
Welcome back Elizabeth!
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Just in case you've been under a rock for the past few months, on April 6th Zoey Elizabeth McGaha arrived a healthy 17.5 inches long and 6 lbs 9 oz. Congratulations Elizabeth! We are so happy for you and look forward to hearing all of your baby-mama stories. Plus I'm sure you'll have plenty of volunteers should you ever desire a baby sitter.
Contributed by Evelyn Chapin
Addison Whitney Ranked as Top Ten Branding Agency
Advertising Age recently ranked Addison Whitney as the #8 U.S. Branding and Identity Agency as part of their 65th Annual Agency Report. InVentiv Communications was also recognized, ranking #19 on the list of the World’s Top 50 Agency Companies. GSW, Palio and Ignite were among the other InVentiv agencies named in the report.
Congratulations to Addison Whitney and all of the InVentiv Communications agencies for an outstanding achievement!
To see the report, visit the Advertising Age Datacenter .
Contributed by Laine Beyerl
Becky, we salute you!
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In case you forgot that today was Administrative Professionals Day, run out quick and grab some flowers, candy or a gift card for the individual who really sits at command central for most companies. Today we give a great big shout out to AW’s own Becky Leonard, a U.S. Marine Veteran and our current go-to gal for everything from toner to coffee to learning how to use the fax machine for the 20th time. Becky’s commitment to this company and the individuals who work here is inspiring, even if we don’t say it every time we grab a Twix bar from the candy bowl up front.
To show just how much she means to us, we asked the employees of Addison Whitney to write one word (ok, maybe a couple of words) that defines Becky. It’s easy to see the kind of person that she is. Thanks Becky, for all you do!!
AW Helping Hands Spring 2009 Event
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On Saturday, March 7th, AW Helping Hands participated in the 1st Annual Extreme Mission Makeover at the Charlotte Rescue Mission. The Charlotte Rescue Mission helps individuals caught in the cycle of poverty, homelessness, and chemical addictions. Click here to learn more about this organization.
The goals for the Extreme Mission Makeover were to repurpose a basement into 6 dorm rooms and a bathroom, re-carpet a classroom, paint multiple rooms, repurpose the gym, and landscape the grounds. Volunteers from Addison Whitney, Bella Tunno, and Ashland Custom Homes were split upRead more
New Extension in the Weigel Family
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Welcome back Paula. In case you missed out on the amazing news, on January 21st at approximately 7:48 in the morning, the Weigel Family introduced a new brand extension to their family. Paula Weigel, a mastermind of the naming universe, performed a complete SWOT analysis of the current marketplace and after much deliberation decided to brand the new extension, Katherine (Kate) Ella Weigel. At 7.9lbs and 19.25" inches long, this new little addition to the line-up is fitted for a lifetime of happiness and love. Congratulations to Paula, Kevin and Owen!
By: Trista Thielker
Dig In to Democracy
The Inauguration Day watch party at Addison Whitney was a deliciously bipartisan event. Our Star Spangled potluck included:
Obamaretto Cookies
Veggies and Diplomacy (AKA “New Crew”dités)
Oh Say Can You Bean Dip
Recession Proof Twinkies
Red, White, and Blueberry Cake
Pop and Circumstance
Red, White and Blue Apple Pie
Supreme Courtellini Salad
Stars, Stripes and Bites (aka Spicy Smooth Obama Jellama Biscuits)
Yes We Can Eat Monkey Cake
No Pork Lasagna
Star Spangled Salad
Bush’s WGD Weapons of Gas Destruction
Brownies vs. Board of Education
Undocumented Illegal Tacos
Swing Vote Salad
What was your favorite dish name?
Myth Busters: Dogs & Their Owners
Every heard of the saying that a dog looks like its owner? Let's test this old wives tale. Please match the Addison Whitney employee with his/her dog!
Wanna see the matchups? Click here.
By: Trista Thielker
Dubbing the A-Dub Conference Rooms
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White walls and miscellaneous storage items are not very inspiring or conducive of a creative working environment, so with the help of a few folks here at Addison Whitney, we have spiced up our conference rooms and given them names to reflect their purpose and design.
The first room we tackled is now known as the “Creative Lounge.” Color bands of eggplant and sage surround the room, giving it a relaxing, edgy look. Blocks of chalkboard paint that serve as a tool for capturing ideas during brainstorming sessions, along with inspiring creative items, like LiteBrite, Play-Doh and an inflatable palm tree named Pedro, add some flare to the room.
The Design Intern’s Holiday Tradition: 2008
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Nathan Lewis, Design Intern - Fall 2008, Art Institute of Charlotte
This year’s intern, Nathan Lewis from the Art Institute of Charlotte, created a Las Vegas inspired invite to convey this year’s “Casino Night” theme. The invite tells the story of how Santa loses everything “including his sleigh” by going all in at the holiday party.
The Casino Night Party takes place tonight at Village Tavern in South Park. Get ready for a little healthy competition and a night that is sure to be memorable.