AW Global Office Spotlight: Munich
Addison Whitney is a global branding firm that is part of a large network of companies providing clinical, commercial and consulting services in various industries around the world. Our global reach gives us the experience needed to develop strong brands, regardless of geography. Our presence around the world comes in the form of our global offices – Charlotte, New York City, Seattle, London, Tokyo, and Munich. All this month, we will be shining the spotlight on these offices, showing you what makes them unique and some of the great people and work that make up each of these locations!
Today, we will be taking a look at Addison Whitney’s Munich office!
When Addison Whitney took its first steps outside of the United States and made the decision to establish the company’s inaugural global office, it arrived at one of Europe’s top cities – Munich.
Munich gave the company another touch point in an area that sits at the intersection of many European home bases of companies. It is also a city that boasts an up-and-coming business reputation, seeing major brands find homes in Germany and the surrounding countries.
Addison Whitney opened its Munich office in 2008 as the company’s first global foothold, and since then has found a strong pipeline for its work on the continent. In addition to its standing as a powerhouse business hub, Munich is an easy trip to many of Europe’s key markets, allowing the AW team quick and efficient travel options to meet with clients (Munich airport is Europe's top-ranked airport and third in the world - World Airport Awards 2014).
“Since our opening, we noticed a high demand for a branding firm like AW throughout Europe,” says Sascha-Marcel Poschet, Director Europe. “Our strategic approach and focus on building long-lasting relationships have been a great fit for many clients.”
Munich also hosts about 40 trade fairs and multiple key conferences (e.g. BIO-Europe 2015, a leading pharmaceutical industry event). With Addison Whitney’s location in the city, setting up meetings within and around these events is an efficient way to meet our clients and stay up to date on industry trends.
AW has the ability to serve a wide range of clients, including healthcare (Pharma, Biotech & Medical), industrial, FMCG and technology.
AW’s offices are located within the German hub for inVentiv Health, Addison Whitney’s parent company. This conveniently allows for collaboration with other brands within the inVentiv family, allowing Addison Whitney to assist in providing extensive and comprehensive services to clients.
But it’s not all work and no play for the residents of Germany’s third-largest city. Boasting one of Europe’s biggest city parks (larger than London’s Hyde Park and New York’s Central Park), the “Englischer Garten” gives visitors plenty of open space and a number of architectural wonders within its boundaries.
For those looking to stay indoors, a visit to “Deutsches Museum”, the world’s largest museum of science and technology, is a must. Drawing over 1.5 million visitors a year to its 50 exhibition areas, the museum adds to Munich’s diverse and thriving educational scene.
“All clients who are visiting us in Munich for the first time are touched by the special vibe & “Gemütlichkeit” (coziness) of our town,” adds Poschet.
Image sources:
http://www.mybestaddressbook.com/wp-content/uploads/2012/12/munich.jpg
http://athleticmindedtraveler.com/browse-cities/munich-ger/english-garden-englischer-garten-munich
Addison Whitney is a global branding firm with a passion for building strong brands.
To learn more about Addison Whitney, visit our website at AddisonWhitney.com, or contact us here.
AW Global Office Spotlight: London
Addison Whitney is a global branding firm that is part of a large network of companies providing clinical, commercial and consulting services in various industries around the world. Our global reach gives us the experience needed to develop strong brands, regardless of geography. Our presence around the world comes in the form of our global offices – Charlotte, New York City, Seattle, London, Tokyo, and Munich. All this month, we will be shining the spotlight on these offices, showing you what makes them unique and some of the great people and work that make up each of these locations!
Today, we will be taking a look at Addison Whitney’s London office!
For Addison Whitney, London was an ideal choice to base its European operations. As the headquarters of a substantial number of pharmaceutical organizations, London provided convenient accessibility to clients and potential clients for the AW team.
London is a city that seemingly has it all. History, culture, business, finance – it sits at the top of the list of cities in a number of categories. In terms of global business power, London has been the center of operations for centuries.
Additionally, London houses the headquarters for the EMA and NRG, two organizations that oversee pharmaceutical guidelines throughout the European Union. Addison Whitney team members are able to attend a number of events at these offices, including consultative meetings on naming best practices and other topics.
“With our presence in London and its standing as the epicenter of the business and pharmaceutical industries allows us to more easily establish relationships and go the extra mile for our clients,” says Barbara Gerber, Managing Director of AW Europe.
As you may know, the history of London is long and eventful, with some locations in the city tracing their lineage back thousands of years. A perfect example of this historical weight is the Covent Garden area, which is the home of Addison Whitney London.
Located in London’s West End, Covent Garden was initially laid out in 1631 and developed as an open-air market in 1654. It sits within walking distance of Soho, the river Thames and Trafalgar Square, and derives its name from the presence of a garden in the Middle Ages.
After going through many difference uses, including a recreation ground, bohemian resort location and a center of the theater district. It has now evolved into a modern tourist location, with cafes, pubs, shops and the Apple Market, along with housing a number of office buildings and business locations.
As AW continues to grow in Europe, the benefits of this office location will also continue to play a part, and allow Addison Whitney Europe to fulfill its potential and chart a path to a bright future.
Stay tuned later this week when we shine the spotlight on our office in Munich!
Addison Whitney is a global branding firm with a passion for building strong brands.
To learn more about Addison Whitney, visit our website at AddisonWhitney.com, or contact us here.
AW Global Office Spotlight: Seattle
Addison Whitney is a global branding firm that is part of a large network of companies providing clinical, commercial and consulting services in various industries around the world. Our global reach gives us the experience needed to develop strong brands, regardless of geography. Our presence around the world comes in the form of our global offices – Charlotte, New York City, Seattle, London, Tokyo, and Munich. All this month, we will be shining the spotlight on these offices, showing you what makes them unique and some of the great people and work that make up each of these locations!
Today, we will be taking a look at Addison Whitney’s Seattle office!
The Seattle area is a hot bed for technology companies, in addition to being one of the nation’s top places for business growth. These are some of the reasons why, when Addison Whitney was looking where to locate its Addison Whitney West office, Seattle was an obvious choice.
"We are excited to be a part of this fast-paced culture and a couple of us in the office come with deep technology backgrounds,” says Wendy Jacobs, Vice President of Addison Whitney West. “These companies churn out a lot of new offerings that need names or brand strategies and we are right in the heart of it.”
The Seattle office serves as the home for Addison Whitney’s operations through the western United States, and includes some of the company’s largest and longest-tenured clients.
For instance, the office sits just a short distance from the headquarters of Microsoft, with whom Addison Whitney has shared an over 20-year-long relationship, one that has continued to grow since the Seattle office opened.
Additionally, one of the many benefits to having the office in Seattle is that the city is close enough to Portland, Oregon and Vancouver that Addison Whitney team members have been able to extend their same “local support” approach to those markets as well. They also have the ability to easily travel to meet with clients and businesses throughout the west, from Hawaii to Montana to California.
“We like to highlight our long-term relationships,” Jacobs says. “We opened our doors here to be closer to clients/companies we had been working with for many years and our location has not only improved our support for them, but have been able to attract new customers and build similar deep relationships.”
Stay tuned next week when we shine the spotlight on our European offices in London and Munich!
Addison Whitney is a global branding firm with a passion for building strong brands.
To learn more about Addison Whitney, visit our website at AddisonWhitney.com, or contact us here.
AW in Review: Addison Whitney Brand Salsa Recap: 6.19.15
Welcome to another edition of "AW in Review", our roundup of our latest brand salsa and Addison Whitney news and posts!
Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+
Addison Whitney to Host Webinar Series
Addison Whitney, a global branding firm who has developed some of the world’s leading brands, will be hosting a three-part webinar series in June titled, “Three Questions You Should be Asking About Your Brand Portfolio.”
During the three-part series, members of Addison Whitney’s Brand Strategy team will focus on the different ways companies should be thinking about their brand portfolio. Through strategic plan discussions and real-life examples the following topics will be explored: June 18 – Organizing Your Portfolio – Are Your Brands Working For You In All Their Capacity? June 25 – Identifying the Opportunities in Your Portfolio – Are You Capitalizing on Every Potential Business Opportunity Your Portfolio Provides? Read more...
Intern Intro: Meet the 2015 AW Summer Interns!
Every summer, Addison Whitney welcomes an outstanding group of college students into the office as our summer interns! This year, our class consists of four interns representing three schools from around the area – these four will be working in the marketing, brand strategy, market research and verbal branding departments, and we are excited to have them on board this summer!
Now, let’s learn a little more about the AW summer 2015 intern class! Read More...
AW Global Office Spotlight: Tokyo
Addison Whitney opened the base of Japanese operations in Tokyo in 2011. This office has led the way in Addison Whitney’s ever-increasing presence in the area since its opening.
Recently, Shusei Ichikawa joined Addison Whitney Japan as Managing Director. Shusei is based out of the Tokyo office, so for this edition of AW Global Office Spotlight, here is a little more information on the newest member of the office! Read more...
Addison Whitney is a global branding firm with a passion for building strong brands.
To learn more about Addison Whitney, visit our website at AddisonWhitney.com, or contact us here.
AW Global Office Spotlight: Tokyo
Addison Whitney is a global branding firm that is part of a large network of companies providing clinical, commercial and consulting services in various industries around the world. Our global reach gives us the experience needed to develop strong brands, regardless of geography. Our presence around the world comes in the form of our global offices – Charlotte, New York City, Seattle, London, Tokyo, and Munich. All this month, we will be shining the spotlight on these offices, showing you what makes them unique and some of the great people and work that make up each of these locations!
Today, we will be taking a look at Addison Whitney’s Tokyo office!
Addison Whitney opened the base of Japanese operations in Tokyo in 2011. This office has led the way in Addison Whitney’s ever-increasing presence in the area since its opening.
Recently, Shusei Ichikawa joined Addison Whitney Japan as Managing Director. Shusei is based out of the Tokyo office, so for this edition of AW Global Office Spotlight, here is a little more information on the newest member of the office!
- What has been the most surprising aspect of working with Addison Whitney so far?
The most surprising aspect is having the chance to meet with the street-smart pharma and B2B branding professionals in the office - and people are so nice and friendly.
- Give us your elevator speech – what do you do at AW?
I build the Addison Whitney brand in Japan and increase projects and credibility as a result of my activities.
- What is it about branding that gets you excited to come to work in the morning?
A favorable appraisal to be given by clients is something that is very exciting to me.
- What is something about you that would surprise people?
I love walking to explore the neighborhood. Sometimes I walk eight to ten miles on a weekend. The success key is to set a goal for shopping.
- Where do you see the branding industry going in the next few years? What are some trends you think we should be on the lookout for?
I believe that the pure branding market is sluggish in Japan as ad agencies enter into the branding space. Some branding firms hire professionals from specific backgrounds for the strategy piece.
Stay tuned next week when we shine the spotlight on our Seattle office!
Addison Whitney is a global branding firm with a passion for building strong brands.
To learn more about Addison Whitney, visit our website at AddisonWhitney.com, or contact us here.
Addison Whitney to Host Three-Part Branding Webinar Series
Addison Whitney, a global branding firm who has developed some of the world’s leading brands, will be hosting a three-part webinar series in June titled, “Three Questions You Should be Asking About Your Brand Portfolio.”
During the three-part series, members of Addison Whitney’s Brand Strategy team will focus on the different ways companies should be thinking about their brand portfolio. Through strategic plan discussions and real-life examples the following topics will be explored:
-
June 11 - Recognizing All of Your Brands - Are You Getting Credit For All of the Brands in Your Portfolio?
-
June 18 – Organizing Your Portfolio - Are Your Brands Working For You In All Their Capacity?
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June 25 - Identifying the Opportunities in Your Portfolio - Are You Capitalizing on Every Potential Business Opportunity Your Portfolio Provides?
Each session will outline what each question means for organizations and their brands, and provide solutions and strategic-planning ideas to assist in answering these questions. During the live webinar event on June 25, Addison Whitney will hold an extended Q&A session addressing all of the questions from the previous sessions.
Register for the webinar sessions by clicking here: http://bit.ly/1PpnsNY.
Intern Intro: Meet the 2015 AW Summer Interns!
Every summer, Addison Whitney welcomes an outstanding group of college students into the office as our summer interns! This year, our class consists of four interns representing three schools from around the area - these four will be working in the marketing, brand strategy, market research and verbal branding departments, and we are excited to have them on board this summer!
Now, let's learn a little more about the AW summer 2015 intern class!
Name: Caroline Beuley
Department: Marketing
School: University of Virginia
Favorite brand: Diet Coke - because Taylor Swift can't be wrong and also because it's more important than water and food to my daily functioning.
What do you want to learn this summer at AW? I would love to learn about online, and especially social media, marketing strategies that companies have effectively implemented and how they accomplished them because I think social media is so relevant for the recent and incoming generations of marketing employees.
Name: Alexandra Irvine
Department: Market Research
School: Wake Forest University
What is your favorite brand? Starbucks - Coffee is my love, and Tyvek - My Dad and Brother work for DuPont and I just love the way Tyvek rolls off the tongue.
What do you want to learn this summer at AW? At AW I hope to learn how exactly market research is used to help create strong brand names and the benefits to using such an approach.
Name: Caroline Lewis
Department: Brand Strategy
School: Wake Forest University
What is your favorite brand? My favorite brand is Starbucks because think it is really fascinating how the company managed to transform the coffee industry and the way that the majority of Americans drink coffee. Starbucks chose to center their brand not only around their product, but also their atmosphere. Because of this, they have built a huge following of loyal customers who love to visit its stores for both its food and drinks as well as its ambiance.
What is one thing you hope to learn this summer at AW? More about branding and brand strategy.
Name: Drew Maurer
Department: Verbal Branding
School: Davidson College
What is your favorite brand? Levi's and Coca-Cola - I like how both brands are able to play on their heritage and a sense of nostalgia without coming across as saccharine or overly sentimental. I also like how both brands favor direct, striking visuals.
What is one thing you hope to learn this summer at AW? The thing I’m most looking forward to learning this summer is the nuts and bolts of branding, and how the process of branding works beyond what the consumer actually sees as the end product.
Addison Whitney is a global branding firm with a passion for building strong brands.
To learn more about Addison Whitney, visit our website at AddisonWhitney.com, or contact us here.
AW in Review: Addison Whitney Brand Salsa Recap - 6.12.15
AW in Review:
Addison Whitney Brand Salsa Recap - 6.12.15
Welcome to another edition of "AW in Review", our roundup of our latest brand salsa and Addison Whitney news and posts!
Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+
Addison Whitney to Host Three-Part Webinar Series
Addison Whitney, a global branding firm who has developed some of the world’s leading brands, will be hosting a three-part webinar series in June titled, “Three Questions You Should be Asking About Your Brand Portfolio.”
During the three-part series, members of Addison Whitney’s Brand Strategy team will focus on the different ways companies should be thinking about their brand portfolio. Through strategic plan discussions and real-life examples the following topics will be explored: June 11 – Recognizing All of Your Brands – Are You Getting Credit For All of the Brands in Your Portfolio? June 18 – Organizing Your Portfolio – Are Your Brands Working For You In All Their Capacity? June 25 – Identifying the Opportunities in Your Portfolio – Are You Capitalizing on Every Potential Business Opportunity Your Portfolio Provides? Read more...
Making a Strong First Impression: 5 Benefits of Clinical Trial Branding
It has been said that you never get a second chance to make a first impression. For many new assets the clinical trial stage of development is that first impression – the initial interaction it will have with those who will impact its future both from research and consumer perspectives.
With a strong brand in place prior to making this first impression, brands can ensure they will be moving forward following a positive first impression and giving a product a better chance to develop a positive brand image. Here are five benefits to clinical trial branding. Read More...
AW Global Office Spotlight: Charlotte
Addison Whitney was founded in 1991 in Charlotte, and the city has housed its global headquarters ever since. Three years ago in order to accommodate the growth of the company, Addison Whitney moved into a brand new office space in the fast-growing Ballantyne neighborhood, where it is surrounded by a number of prominent companies and a budding talent base from which it has drawn to make up the employees in the office.
The Charlotte office is the home to employees across all of Addison Whitney’s capabilities, from verbal and visual branding to brand strategy and market research teams providing great work from the office. Read more...
AW Global Office Spotlight: New York City
Addison Whitney New York is located in the Meatpacking District of Manhattan, sitting across the street from the world-famous Chelsea Market. Addison Whitney shares some of the space with a few of its fellow inVentiv Health brands, Addison Whitney New York City Officesuch as Chamberlin Public Relations, inVentiv Medial Communications and inVentiv Health PR.
One of the most up-and-coming areas of New York, the Meatpacking District owes its name to the meat distribution companies that once dominated the area years ago. While some meatpacking houses still exist, nowadays the century old cobblestone streets are now lined with trendy restaurants, swanky hotels, posh night clubs and high end clothing boutiques. Read More...
AW Global Office Spotlight: New York City
Addison Whitney is a global branding firm that is part of a large network of companies providing clinical, commercial and consulting services in various industries around the world. Our global reach gives us the experience needed to develop strong brands, regardless of geography. Our presence around the world comes in the form of our global offices – Charlotte, New York City, Seattle, London, Tokyo, and Munich. All this month, we will be shining the spotlight on these offices, showing you what makes them unique and some of the great people and work that make up each of these locations!
Today, we will be taking a look at Addison Whitney’s New York City office!
Addison Whitney New York is located in the Meatpacking District of Manhattan, sitting across the street from the world-famous Chelsea Market. Addison Whitney shares some of the space with a few of its fellow inVentiv Health brands, 
such as Chamberlin Public Relations, inVentiv Medial Communications and inVentiv Health PR.
One of the most up-and-coming areas of New York, the Meatpacking District owes its name to the meat distribution companies that once dominated the area years ago. While some meatpacking houses still exist, nowadays the century old cobblestone streets are now lined with trendy restaurants, swanky hotels, posh night clubs and high end clothing boutiques.
The AW New York offices also provide easy access to one of the city’s most popular outdoor attractions, the High Line Park, which was built on an elevated section of an abandoned New York Central Railroad section. With views of the city and the Hudson River, Addison Whitney employees can enjoy the park just a short walk from the office.
Addison Whitney’s presence in the northeast provides the company with a great opportunity to be close to its clients in the area, which is home to some of the world’s largest healthcare and pharmaceutical companies. In addition, the number of overall client opportunities in the area is unmatched anywhere else in the country, which makes New York a perfect place to be for Addison Whitney.
One of the benefits of the New York office is the city itself – a place that is the center of industry, business, creativity – anything you could look for when working for a company like Addison Whitney.
As Vice President Eric Marlin, who is based out of the office, says, “New York City has a great energy about it. It gets me going every day!”
Stay tuned next week when we shine the spotlight on our Tokyo office!
Image sources:
Stephen Wilkes http://nymag.com/guides/summer/2009/57471/
Addison Whitney is a global branding firm with a passion for building strong brands.
To learn more about Addison Whitney, visit our website at AddisonWhitney.com, or contact us here.
AW Global Office Spotlight: Charlotte
Addison Whitney is a global branding firm that is part of a large network of companies providing clinical, commercial and consulting services in various industries around the world. Our global reach gives us the experience needed to develop strong brands, regardless of geography. Our presence around the world comes in the form five of our global offices - Charlotte, Seattle, London, Tokyo, and Munich. All this month, we will be shining the spotlight on these offices, showing you what makes them unique and some of the great people and work that make up each of these locations!
Today, we will be taking a look at Addison Whitney's global headquarters in Charlotte, North Carolina!
Addison Whitney was founded in 1991 in Charlotte, and the city has housed its global headquarters ever since. Three years ago in order to accommodate the growth of the company, Addison Whitney moved into a brand new office space in the fast-growing Ballantyne neighborhood, where it is surrounded by a number of prominent companies and a budding talent base from which it has drawn to make up the employees in the office.
The Charlotte office is the home to employees across all of Addison Whitney's capabilities, from verbal and visual branding to brand strategy and market research teams providing great work from the office. For Addison Whitney’s entire history, the Charlotte office has housed its largest creative and business development force, and that success starts with the office space itself.
Having all of that creative power under one roof allows for the Addison Whitney teams to collaborate and brainstorm with other coworkers, organizing activities such as when they solicit ideas from the entire office to help kick start a creative process, or when certain employees assist in deciding between various creative options.
Spaces all around the office are testaments to Addison Whitney’s past work, its creative culture, and to the city it calls home. A pair of conference rooms are named after landmarks in Charlotte which Addison Whitney helped name, others reference some unique places and things in the city that are popular with AWers, such as the Speedway (named for the world famous Charlotte Motor Speedway, the “home stadium” for NASCAR) and the Lynx, which is Charlotte’s light rail system, and one room is a nod to Addison Whitney’s history, sharing a name with the road on which their previous office was located.
“When you walk into our office, you get a sense right away the type of company we are, and the type of creative brilliance that exists within,” says Lizzy Guterma, Addison Whitney’s Director of Marketing who was with the company when they made the move to the new space. “Not only does it help with our work, but it also makes it easy to get to talk and interact with your coworkers, instead of staring at the same four walls all day.”
The open floorplan and numerous areas dedicated for collaboration bring those in the office into an ideal creative space. It’s not uncommon to have team members collaborating on a project from their desks, or to see impromptu meetings being held without needing to find a conference room. This is not a coincidence, as the Addison Whitney team was able to help design the layout of the office when they moved, and cater the space to fit their needs.
Stay tuned next week when we shine the spotlight on our New York City office!
Addison Whitney is a global branding firm with a passion for building strong brands.
To learn more about Addison Whitney, visit our website at AddisonWhitney.com, or contact us here.